日本农协直销所运营现状与功能研究

发布时间：2018-03-30 15:26

本文选题：农产品流通　切入点：市场外流通　出处：《曲阜师范大学》2015年硕士论文

【摘要】：日本的农产品流通以批发市场流通为主,然而,近年来由于越来越多的农产品绕开批发市场进行流通,经由市场外流通的农产品数量逐渐增多,并出现了多种新型流通形式。其中,直销所这一农产品流通形式发展迅速,并在运营中取得突出成绩,尤其是以农协为运营主体的直销所,由于规模大、数量多等特点,在增加农民收入、促进地区经济发展、加强生产者与消费者间的交流等方面效果显著。本文在分析日本农产品流通体系现状的基础上,一方面分析了市场流通的地位和变化,指出现有的市场流通模式中存在的诸多问题,如流通环节过多致使农产品鲜度下降、流通链长造成农产品损耗增加、农产品质量安全问题频繁发生等。另一方面,通过对市场外流通的形式和特征进行简要说明,指出市场外流通的兴起对农产品流通体系的重要意义。在此基础上,分析了直销所这一具有代表性的市场外流通形式的发展历程,探讨了直销所的发展背景以及不同运营主体的直销所的经营现状,强调了研究农协直销所的重要性和意义。同时,本文选取了山形农协直销所、西村山农协直销所、东根农协直销所三个案例,通过分析各农协直销所在营业时间、供货和销售方面的具体情况,了解各农协直销所的运营现状,比较三家店铺运营模式的异同点。同时,指出农协直销所承担着供应地方特色农产品、提高农户收入、增加就业机会等经济功能,以及促进生产者和消费者的交流、增强生产者责任意识等社会功能。农协直销所的设立是农协推进农产品地产地消,提高农户收入,促进地区农业经济发展的实践。农协直销所秉承“为消费者提供新鲜、安全、放心的地方特色农产品”这一宗旨,在经济和社会方面发挥了重要作用。农协直销所的成功经验,对于我国积极参与新型农产品流通模式创新的实践,具有重要的启示意义,如:通过制定供货社员申请制度、供货规范等一系列规章制度,并加以严格执行,实现农产品质量的全过程控制,满足消费者对农产品质量安全的要求;同时,通过加强农产品和产地的宣传工作,增进消费者对农业的理解等方面尤其值得借鉴。
[Abstract]:Among them, direct-selling institutes, as a form of circulation of agricultural products, have developed rapidly and made outstanding achievements in operation. In particular, the farmers' income has been increased because of the large scale and large quantity of direct-selling centers with the farmers' association as the main operating body.Promote regional economic development, strengthen the exchange between producers and consumers and other aspects of remarkable results.Based on the analysis of the current situation of agricultural products circulation system in Japan, this paper, on the one hand, analyzes the status and changes of the market circulation, and points out many problems existing in the existing market circulation mode, such as the decline in the freshness of agricultural products caused by too many circulation links.The circulation chain length causes the agricultural product loss to increase, the agricultural product quality safety question frequently occurs and so on.On the other hand, through a brief description of the forms and characteristics of the circulation outside the market, the significance of the rise of the circulation outside the market to the circulation system of agricultural products is pointed out.On the basis of this, the paper analyzes the development course of direct-selling institute, which is a representative form of circulation outside the market, and discusses the development background of direct-selling institute and the management status of direct-selling institute with different operators.The importance and significance of the research on the direct marketing institute of the Agricultural Association are emphasized.At the same time, this paper selects three cases of mountain type direct selling institute, Xicun Shanshan Agricultural Association Direct Marketing Institute and Donggen Agricultural Association Direct Sale Institute, and through analyzing the operating hours, supply and sales situation of each direct selling institute,To understand the operation status of the Agricultural Association Direct Marketing Institute, and compare the similarities and differences of the three shop operation models.At the same time, it is pointed out that the direct marketing of farmers has the economic functions of supplying agricultural products with local characteristics, raising farmers' income, increasing employment opportunities, promoting the communication between producers and consumers, and enhancing the sense of producer responsibility and other social functions.The establishment of the Agricultural Association Direct Marketing Institute is the practice of the Agricultural Association to promote the elimination of agricultural land, increase the income of farmers and promote the development of regional agricultural economy.The aim of direct marketing is to provide consumers with fresh, safe and secure agricultural products with local characteristics, which plays an important role in economy and society.The successful experience of the Agricultural Association's Direct Marketing Institute has important implications for China's practice of actively participating in the innovation of the new agricultural product circulation model, such as a series of rules and regulations, such as the establishment of a supply member application system, the supply specification, and so on.And strictly enforce it to realize the whole process control of the quality of agricultural products, to meet the requirements of consumers for the quality and safety of agricultural products; at the same time, by strengthening the propaganda work of agricultural products and producing areas,In particular, the promotion of consumer understanding of agriculture is worth learning from.
【学位授予单位】：曲阜师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F331.3

【参考文献】