新媒体赋权与福利需求表达研究

发布时间：2018-04-01 15:43

本文选题：新媒体赋权　切入点：福利需求　出处：《华中师范大学》2015年硕士论文

【摘要】：随着社会经济的发展以及科技化浪潮的推动,我国正全面进入网络新媒体时代。数据显示,我国的网民数量以及互联网普及率呈逐年上升趋势。新媒体作为新型传播工具影响着人们生活的方方面面,同时在一定程度上释放了在传统媒体时代被禁锢的话语权。网络新媒体以其开放性、快捷性给人们表达自己的观点和需求提供了平台和机会。随着"中国梦"的提出,我国也迈开了全面建设福利社会的步伐,在这种背景下,利用新媒体表达福利需求的重要意义就更加显而易见。本文围绕新媒体赋权与福利需求表达进行实证研究,探索新媒体对福利需求表达过程的影响和赋权作用。利用统计软件对235份有效调查问卷进行具体数据分析,通过归纳和实证研究的方法得到文章的研究结论。首先,根据理论梳理对新媒体赋权的量表进行创新性设计,通过调查样本的数据检验,证明量表具有良好的信度和结构效度,可为相关的新媒体赋权研究提供参考。其次,通过问卷数据分析得到本文的研究结论:新媒体使用频率会影响到人们对其评价和信任情况;新媒体使用影响人们福利需求表达的方式,且表达方式具有优先次序性;新媒体在个人意识、人际关系和社会参与三个层面上对人们的需求表达过程存在赋权作用且赋权存在层面差异;限制人们使用新媒体表达福利需求的各因素的阻碍程度各不相同。最后,针对研究结论和存在的问题,提出相应的改进措施,期望更好地发挥新媒体对于人们福利需求表达的促进作用,提高福利需求的表达效果和满足程度。总之,本文通过理论归纳及实证研究探讨了新媒体存在的不同层面的赋权作用,以及针对研究结论提出更好地利用新媒体进行福利需求表达的针对性措施,以期促进人们利用新媒体进行福利需求表达,并感知新媒体的赋权功能和需求的满足。
[Abstract]:With the development of social economy and the promotion of the tide of science and technology, our country is entering the era of new network media. The number of Internet users and the Internet penetration rate in China are on the rise year by year. As a new communication tool, the new media affects every aspect of people's life. At the same time, to a certain extent, it has released the power of speech that has been imprisoned in the era of traditional media. With its openness and rapidity, the new network media provides a platform and an opportunity for people to express their views and needs. With the proposal of "Chinese Dream", In this context, the significance of using new media to express welfare needs is more obvious. This paper focuses on the empirical study of new media empowerment and welfare demand expression. This paper explores the influence and empowerment of new media on the process of welfare demand expression. The statistical software is used to analyze 235 effective questionnaires, and the conclusions of the paper are obtained by inductive and empirical research methods. According to the theory combing the innovative design of the new media empowerment scale, through the data test of the survey samples, it is proved that the scale has good reliability and structural validity, which can provide a reference for the research of new media empowerment. Secondly, Through the analysis of questionnaire data, this paper concludes that the frequency of new media use will affect people's evaluation and trust, the new media use will affect the expression of people's welfare needs, and the way of expression is of priority. The new media has the power function to the people's demand expression process in the personal consciousness, the interpersonal relations and the social participation three levels, and the empowerment has the stratified difference; The factors restricting people's use of new media to express welfare needs are different in degree. Finally, in view of the research conclusions and existing problems, the corresponding improvement measures are put forward. We hope to play a better role in promoting the expression of people's welfare needs by new media, and to improve the expression effect and satisfaction degree of welfare needs. In short, Through theoretical induction and empirical research, this paper discusses the role of empowerment in different levels of the existence of new media, and puts forward targeted measures to better use new media to express welfare needs. In order to promote people to use new media to express welfare needs, and to perceive the empowerment function of new media and the satisfaction of needs.
【学位授予单位】：华中师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F301.24

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