长春市双阳区鹿业发展战略研究

发布时间：2018-04-10 22:50

本文选题：鹿业 + 发展战略　；参考：《吉林大学》2017年硕士论文

【摘要】：野生梅花鹿是我国国家一级保护动物,从我国古代开始就一直被奉为皇家宫廷的高档食材。梅花鹿的全身都具有极高的营养价值,使得人工饲养梅花鹿具有广大的市场前景。长春市双阳区是我国人工饲养梅花鹿的核心地区之一,鹿业也是当地的特色产业之一。但是,近年来由于市场的波动较大,吉林省包括双阳区在内的整个鹿业都出现了不同程度的下滑,这导致了鹿养殖业的萎缩,鹿业的经济效益下降。在严峻的市场形势面前,双阳区确定鹿业发展战略,促进鹿业健康可持续发展,已经成为了双阳区政府要面对的重要问题。本文的研究立足于现有的理论基础和现实基础,在充分了解当前的管理理论和双阳区的鹿业发展现状的前提下,运用PEST分析和SWOT分析等多种工具对双阳区鹿业的市场竞争环境进行分析。PEST分析结果表明双阳区鹿业所面临的外部环境对鹿业的发展正面影响与负面影响同时存在,以正面影响居多,负面影响主要限于当前的法律法规,问题正在朝彻底解决的方向推进。SWOT分析结果发现了双阳区鹿业发展存在的六大优势、四大劣势、四大机会和两大威胁,并通过交叉分析得到了SWOT战略矩阵用以进一步指导双阳区政府对鹿业下一步的战略引导。最后,本文综合SWOT战略矩阵给出了促进双阳区鹿业发展的建议,给双阳区鹿业发展提供了参考。
[Abstract]:Wild sika deer is a national first-class protected animal in our country. It has been regarded as the high-grade food of the royal court since ancient China.The whole body of sika deer has very high nutritional value, which makes artificial breeding sika deer have broad market prospect.Changchun Shuangyang District is one of the core areas of raising sika deer in captivity in China, and deer industry is also one of the local characteristic industries.However, due to the fluctuation of the market in recent years, the whole deer industry in Jilin Province, including Shuangyang District, has declined to varying degrees, which has led to the decline of the deer industry and the decline of the economic benefits of the deer industry.In the face of severe market situation, it has become an important problem for the government of Shuangyang District to determine the development strategy of deer industry and promote the healthy and sustainable development of deer industry.The research in this paper is based on the existing theoretical and practical basis, under the premise of fully understanding the current management theory and the development status of deer industry in Shuangyang District.Using PEST analysis and SWOT analysis to analyze the market competition environment of the deer industry in Shuangyang District. The results showed that the positive and negative effects of the external environment on the development of the deer industry existed at the same time.The positive influence is the majority, the negative influence is mainly limited to the current laws and regulations, and the problem is advancing towards a thorough solution. The result of SWOT analysis shows that there are six advantages, four disadvantages, four opportunities and two threats in the development of deer industry in Shuangyang District.Through cross-analysis, the SWOT strategy matrix is obtained to further guide the future strategic guidance of the Shuangyang District Government to the deer industry.Finally, the paper gives some suggestions to promote the development of deer industry in Shuangyang District by synthesizing the SWOT strategic matrix, and provides a reference for the development of deer industry in Shuangyang District.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F326.3

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