茶农参与茶庄园经营模式的意愿与方式研究——基于福建省的调查数据

发布时间：2018-04-14 08:31

  本文选题：茶庄园 + 农户认知　； 参考：《茶叶科学》2017年03期

【摘要】：茶庄园是茶产业提档升级的新型生产经营模式,它的推广与完善,离不开茶农的参与。本文从个体特征、社会经济特征、茶庄园功能认知3个维度探讨农户参与茶庄园生产的意愿和行为,构建一个茶农对茶庄园经营模式认知与参与的理论分析框架,并运用福建省438份茶农数据进行实证分析。结果表明,茶农的年龄、茶叶收入、茶叶收入与预期比较、对茶庄园品牌和茶旅游的认知,对其参与茶庄园生产的意愿和行为具有显著的正向影响;而茶庄园生产是否吸引年轻人回乡创业和茶庄园生产是否促进茶叶生产加工新技术的采用两者对茶农参与茶庄园生产的意愿和行为影响不显著。因此,完善地方政府服务职能,提高茶农对茶庄园经营模式的认知水平,政府应增加茶农参与茶庄园经营模式的财政补贴,培育茶庄园经营模式的示范户。
[Abstract]:Tea garden is the new mode of production and operation of tea industrial upgrading, promote and perfect it, cannot do without the participation of farmers. From the individual characteristics, socio-economic characteristics, cognitive function of 3 dimensions of tea garden tea farmers to participate in the production of manor intention and behavior, construction of the tea estate business models of cognition and participation a theoretical framework of farmers, and conducts empirical analysis using 438 farmers in Fujian province data. The results showed that the tea farmers age, income, income and expected to compare the tea, tea and tea tourism manor brand awareness has a significant positive impact on the participation and production intention and behavior of tea garden and tea garden; the production is to attract young people to entrepreneurship and tea production is to promote the manor new technology of tea production and processing of tea in tea garden with the production of intention and behavior is not significant. Therefore, perfect The local government's service function improves the tea farmers' cognition level to the tea manor management mode. The government should increase the financial subsidies for tea farmers to participate in the tea manor management mode, and cultivate the demonstration households of the tea manor management mode.

【作者单位】： 福建农林大学经济学院;福建农林大学休闲农业研究所;
【基金】：国家重大农技推广服务试点项目(KNJ-151000) 国家社科重大招标项目(16ZDA024)
【分类号】：F326.12
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本文编号：1748478