驻马店市观光农业发展现状及对策研究

发布时间：2018-04-23 01:01

本文选题：观光农业 + 驻马店市　；参考：《河南农业大学》2015年硕士论文

【摘要】：时代的不断变迁,是经济作为主要力量,不断推进整个社会不同行业的生产生活的正常运行。有强大的经济做后盾,我国第一、二、三产业也在不断向前发展。我国是一个农业大国,农业作为第一产业,其发展形式越来越多元化与新颖化。农业整体综合实力更加雄厚。随着新农村建设和农村土地整改的政策进一步贯彻落实,部分地区农业发展出现一派繁荣的景象。观光农业便是农业发展形成的一种新兴产业。是伴随着城市化进程的不断加快和农业结构的不断调整而发展起来的一种旅游农业形式。观光农业具有农田耕种的生产性,同时还具有为游客提供休闲、娱乐、体验的生活性。驻马店市作为河南省农业生产大市,风景优美,历史悠久,地理环境优越,矿产资源和人文资源较富足,具备发展观光农业的良好条件和基础。但由于观光农业起步较晚,与先进地区有一定的差距全省观光农业所占的市场份额日益萎缩。因此,研究驻马店市观光农业的发展现状,分析观光农业发展存在的问题,找出原因和解决对策,不光对驻马店本地区观光农业的发展有帮助,还对其他区域观光农业的发展具有一定借鉴价值。本文立足于驻马店市观光农业的基本概况,结合观光农业中外百年发展历史,根据国家社会政策与总体经济发展规划,利用文案调研、走访、观察、比较等多种分析方法,从农业、旅游、生态、社会效益等多维度对驻马店市观光农业的发展现状进行了系统的全面的研究。针对驻马店市观光农业发展过程中遇到的瓶颈和存在的问题,参考观光农业方面的书籍和国内外先进的案例,提出了自己的见解与解决方案。整篇论文从五个部分进行论述:第一部分:引言。阐述了研究观光农业的目的与意义、简要论述了观光农业研究的整体思路与方法、研究的创新点与需要改进的地方。并总结了国内外观光农业的发展经验与可借鉴之处。第二部分:阐释了观光农业的基本内涵、类型与功能。并对我国观光农业的发展现状进行了叙述,并简述了观光农业在现代农业发展中的重要性与意义。第三部分:概述了驻马店市观光农业发展的具体情况,并分析了驻马店市观光农业发展的利弊条件。并以中欣农业有限公司作为实例,借鉴其做出的成效、开发模式等。以点带面地分析其存在的具体问题和成因。第四部分:观光农业发展的成功经验。分析了欧美、亚洲等发达国家在观光农业方面值得我们学习借鉴的成功经验及启示,并对我国观光农业的优秀案例进行了剖析。第五部分:针对驻马店市观光农业发展中存在的观光园规划不明晰、营销策略不合理、旅游产品营销渠道不对称等问题,提出相应的政策及措施,制订了相应的观光园区保障体系规划、土地合理利用的规划、行之有效的市场营销手段,以此确保驻马店美丽乡村建设的顺利进行,推动驻马店市观光农业不断吸纳新理念,运用新方法,走新路径。并在此基础上,指出了需要进一步改进的方案。
[Abstract]:The continuous change of the times is the economy as the main force, constantly advancing the normal operation of the production and life of the whole society. With a strong economic backing, the first, second and three industries of our country are developing continuously. China is a big agricultural country, and agriculture as the first industry, its development form is more and more diversified and novel. The overall strength of the whole industry is more strong. With the further implementation of the new rural construction and the policy of rural land reform, the agricultural development in some areas has appeared a prosperous scene. Tourism agriculture is a new industry formed by agricultural development. It is accompanied by the continuous acceleration of urbanization and the continuous adjustment of the agricultural structure. Tourism agriculture is a form of tourism agriculture. Tourism agriculture has the productivity of farmland farming, and it also provides leisure, entertainment and experience for tourists. As a big city of agricultural production in Henan Province, Zhumadian has beautiful scenery, long history, superior geographical environment, rich mineral resources and human resources, and has a good development of sightseeing agriculture. But because of the late start of sightseeing agriculture, there is a certain gap between the advanced regions and the advanced regions, the market share of the sightseeing agriculture is shrinking. Therefore, the present situation of the development of sightseeing agriculture in Zhumadian is studied, the problems of the development of sightseeing agriculture are analyzed, the reasons and solutions are found, not only the sightseeing agriculture in the Zhumadian region is not only used. It is helpful to the development of tourism agriculture in other regions. This paper is based on the basic situation of sightseeing agriculture in Zhumadian, combined with the history of the development of sightseeing agriculture for a hundred years, according to the national social policy and the overall economic development plan, using a variety of analysis methods, such as investigation, visit, observation, comparison, and so on. Agriculture, tourism, ecology, social benefits and other dimensions of the development of Zhumadian city sightseeing agriculture development status of a systematic and comprehensive study. Aiming at the bottleneck and existing problems encountered in the development of Zhumadian sightseeing agriculture, referring to the books of sightseeing agriculture and advanced cases at home and abroad, this paper puts forward their own opinions and solutions. The whole paper is discussed from five parts: the first part: introduction. The purpose and significance of the study of sightseeing agriculture are expounded. The whole idea and method of the research on sightseeing agriculture, the innovation point and the place to be improved are briefly discussed. The development experience and reference of the sightseeing agriculture at home and abroad are summarized. The second part is to explain the explanation. The basic connotation, types and functions of sightseeing agriculture, and the current situation of the development of tourism agriculture in China are described, and the importance and significance of sightseeing agriculture in the development of modern agriculture are briefly described. The third part: the specific situation of the development of sightseeing agriculture in Zhumadian is summarized, and the advantages and disadvantages of the development of sightseeing agriculture in Zhumadian are analyzed. And take Zhongxin agricultural limited company as an example, draw lessons from its achievements, development model, and so on. The fourth part: the successful experience of the development of sightseeing agriculture. The successful experience and Enlightenment of the developed countries, such as Europe and America, Asia and other developed countries, are analyzed. The excellent cases of tourism agriculture in China are analyzed. The fifth part: in view of the unclear planning of sightseeing garden in the development of Zhumadian sightseeing agriculture, the marketing strategy is unreasonable, the marketing channels of tourism products are asymmetrical, the corresponding policies and measures are put forward, and the planning of the guarantee system for the sightseeing park and the rational use of the land are made. Planning, effective marketing means, in order to ensure the smooth progress of the beautiful rural construction in Zhumadian, promote Zhumadian city sightseeing agriculture to absorb new ideas, use new methods, take the new path, and on this basis, pointed out the need to further improve the plan.

【学位授予单位】：河南农业大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F323.4

【参考文献】