我国农业科技信息传播要素研究

发布时间：2018-04-26 07:48

本文选题：农业科技信息 + 传播主体　；参考：《华中师范大学》2015年硕士论文

【摘要】：随着时代的发展,科技的进步,农业科技促进了农业的发展。其中,农业科技信息传播在农业发展过程中起到了很重要的作用。但是,农业科技信息传播还存在一定的问题,农业科技信息传播要素与路径还有待进一步优化。本文以信息交流理论、经济学、社会学为理论分析基础,对当下我国的农业科技信息传播的发展现状进行了切中肯綮的分析,并与国外的农业科技信息传播发展形式作对比,总结出了我国目前的农业科技信息传播途径的一些不足。就我国农业科技信息传播要素的优化策略方面进行了创新性研究,本文主要分为六个部分。第一章绪论,介绍了本文的研究背景,研究目的和研究思路,并对国内外相关理论研究成果进行梳理。第二章农业科技信息传播的相关理论,阐述农业科技信息传播的基本概念,介绍了大众传播,人际传播,组织传播途径的特点,并在传播学的角度上总结了农业科技信息传播的目的和层次。第三章农业科技信息传播的主客体、模式的分析,阐述了以政府,媒介,个人为传播主体对农业科技信息的传播;信息为客体,介绍了信息的产生过程与特征,以及农业科技信息传播的内容,并对政府主导型和社会参与型传播模式进行分析。第四章农业科技信息传播的效率分析,针对农业科技信息传播的经济效益,社会效益两点进行分析。第五章农业科技信息传播存在的问题分析,总体概括了农业科技信息传播的主体缺失,受众群体能力较弱、渠道不畅和环境不利。第六章农业科技信息传播要素的优化策略,针对农业科技信息传播的主客体,以及传播模式进行优化策略,充分发挥各个部门的职能,提出自己的建议。
[Abstract]:With the development of the times and the progress of science and technology, agricultural science and technology has promoted the development of agriculture. Among them, agricultural science and technology information dissemination has played a very important role in the agricultural development process. However, there are still some problems in the dissemination of agricultural science and technology information, and the elements and paths of agricultural science and technology information dissemination need to be further optimized. Based on the theory of information exchange, economics and sociology, this paper analyzes the current situation of agricultural science and technology information communication in China, and compares it with the development form of agricultural science and technology information communication abroad. Summarized our country present agricultural science and technology information dissemination way some insufficiency. This paper has carried on the innovative research on the optimization strategy of the agricultural science and technology information dissemination element in our country, this article mainly divides into six parts. The first chapter is introduction, which introduces the research background, research purpose and research ideas, and combs the related theoretical research results at home and abroad. The second chapter is about the theory of agricultural science and technology information communication, expounds the basic concept of agricultural science and technology information communication, introduces the characteristics of mass communication, interpersonal communication and organizational communication. In the angle of communication, the purpose and level of agricultural science and technology information dissemination are summarized. The third chapter is the analysis of the subject and object of agricultural science and technology information dissemination, the analysis of the mode, and the introduction of the process and characteristics of the information generation, including the dissemination of agricultural science and technology information with the government, the media and the individual as the communication subject, the information as the object, and the information as the object. And the content of agricultural science and technology information dissemination, and the government-oriented and social participation-oriented mode of communication are analyzed. The fourth chapter analyzes the efficiency of agricultural science and technology information dissemination, aiming at the economic and social benefits of agricultural science and technology information dissemination. The fifth chapter analyzes the problems existing in agricultural science and technology information dissemination, summarizes the main body of agricultural science and technology information communication, the audience ability is weak, the channel is not smooth and the environment is unfavorable. The sixth chapter is the optimization strategy of agricultural science and technology information dissemination elements, aiming at the subject and object of agricultural science and technology information communication, as well as the mode of communication, give full play to the functions of each department, and put forward their own suggestions.
【学位授予单位】：华中师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F323.3

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