湖南省耒阳市油茶特色产业发展对策研究

发布时间：2018-05-01 03:34

本文选题：耒阳市 + 特色产业　；参考：《中南林业科技大学》2015年硕士论文

【摘要】：油茶是我国南方特有的一种木本食用植物油料树种,主要分布在我国长江流域及以南的18个省区,已有近两千年的种植历史。油茶及其系列产品有着广泛的生态效益和经济效益。但目前我国油茶产业尚处于起步阶段,仍有一些不容忽视的问题,而如何促进油茶产业健康持续发展则是一个紧迫而又重要的问题。耒阳市是湖南省油茶种植面积最大的县(市),且栽培历史悠久,具有“中国名特优经济林油茶之乡”美名,油茶产业是其特色产业。打造好耒阳油茶品牌,提高耒阳油茶特色产业生态化经营水平和农民的再就业质量及收入,促进其可持续发展具有重要意义。本研究以耒阳地区为例,对湖南耒阳市油茶相关部门、典型种植户进行了实地调查,分析了耒阳市油茶产业发展过程中的优势以及制约因素,并根据研究对象的特征,运用文献研究、调查走访、SWOT矩阵分析等方法,对其油茶特色产业发展从优势、劣势、机遇、和挑战等方面进行了深入阐述。一是优势表现在：地理区位条件优越,政府的大力支持,科研力量雄厚,完备的产业体系支撑；二是劣势表现在：品质差,精深加工水平低,宣传推广力度不够,基础设施条件滞后,缺乏有效的市场准入机制和完备的行业法规,尚未形成品牌效应；三是机遇表现在：低碳经济带来的机遇,消费者偏好带来的机遇,政策环境的机遇,战略联盟成立带来的机遇；四是挑战表现在：外部竞争激烈,比较效益持续下降。最后,在以上研究结果之基础上,提出了促进耒阳油茶特色产业发展的对策和建议：按照因地制宜、适地适树等原则科学编制油茶特色产业的发展规划；要加大油茶特色产业的投资和政策扶持力度,尤其在补贴、奖励基金方面着重加强；要综合考虑土地集约化程度、公司建设规模和不同经营模式等实际情况来选择合适的油茶特色产业化经营模式；要积极培植油茶龙头企业,建立自有的企业品牌；要大力宣传耒阳油茶的特色、营养和保健价值；要加强土地流转扶持合作社经济形式和建立完善种植加工的质量标准。
[Abstract]:Camellia oleifera is a unique woody edible vegetable oil species in the south of China. It is mainly distributed in the Yangtze River valley and 18 provinces south of China. It has been planted for nearly two thousand years. Camellia oleifera and its series of products have extensive ecological and economic benefits. However, at present, the Camellia oleifera industry in China is still in its infancy, there are still some problems that can not be ignored, and how to promote the healthy and sustainable development of Camellia oleifera industry is an urgent and important problem. Leiyang City is the county (city) with the largest cultivated area of Camellia oleifera in Hunan Province, and has a long history of cultivation. Leiyang City is known as "the hometown of Chinese famous and Special Economic Forest Camellia oleifera", and the industry of Camellia oleifera is its characteristic industry. It is of great significance to build Leiyang Camellia oleifera brand, improve the ecological management level of characteristic industry of Leiyang Camellia oleifera and the re-employment quality and income of farmers, so as to promote the sustainable development of Camellia oleifera L. This research takes Leiyang area as an example, carries on the field investigation to the related department of oil tea in Leiyang city, Hunan province, and analyzes the advantages and constraints in the development process of the oil tea industry in Leiyang city, and according to the characteristics of the research object, By using the methods of literature research, investigation and SWOT matrix analysis, the development of Camellia oleifera characteristic industry from the aspects of advantages, disadvantages, opportunities, challenges and so on is expounded in depth. First, the advantages are: superior geographical location conditions, strong support from the government, strong scientific research force, and complete industrial system support; second, the disadvantages are: poor quality, low level of deep processing, insufficient propaganda and promotion, The infrastructure condition lags behind, lacks the effective market access mechanism and the complete industry regulation, has not formed the brand effect; third, the opportunity is the opportunity which the low carbon economy brings, the consumer preference brings the opportunity, the policy environment opportunity, the third is the opportunity which the low carbon economy brings, the opportunity which the consumer preference brings, the policy environment opportunity, The opportunities brought by the establishment of the strategic alliance, the fourth, the challenges are: the external competition is fierce, and the comparative benefits continue to decline. Finally, on the basis of the above research results, the countermeasures and suggestions to promote the development of characteristic industry of Camellia oleifera in Leiyang are put forward: according to the principles of adapting to local conditions and suitable for trees, the development plan of characteristic industry of Camellia oleifera is formulated scientifically; It is necessary to increase investment and policy support for the characteristic industry of Camellia oleifera, especially in terms of subsidies and incentive funds, and to consider comprehensively the degree of land intensification. The construction scale of the company and the actual conditions such as different business models should be adopted to select the suitable characteristic industrialization management mode of Camellia oleifera; it is necessary to actively cultivate the leading enterprises of Camellia oleifera and establish its own enterprise brand; it is necessary to vigorously publicize the characteristics of Camellia oleifera in Leiyang The value of nutrition and health care should be strengthened and the land circulation should be strengthened to support the cooperative economic form and to establish and perfect the quality standard of planting and processing.
【学位授予单位】：中南林业科技大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F326.27

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