中药材市场现状分析与策略研究

发布时间：2018-05-19 10:48

本文选题：中药 + 市场　；参考：《山东中医药大学》2015年硕士论文

【摘要】：中药是以中医学理论为基础,具有独特的理论体系和应用形式,充分反映了我国自然资源及历史、文化等方面的若干特点,是中华民族丰富遗产中最灿烂的部分之一。[1]建国以来,我国非常关注中药材事业的发展,并出台相关的法律、法规及相关规范性文件对中药材的管理制度加以规制,对中药材事业的发展进步起到了积极作用,但在中药材的资源现状、生产、流通、管理、认识、法规、策略等存在着一系列问题,及时有效的提出科学规范管理中药材市场的意见与建议,完善市场监管重点,制定相关法规政策,加强基础设施建设,规范市场管理秩序,提高中药产品质量,从而保证人民健康,赢得更多消费市场。当今是一个注重环保、注重健康、注重自然的时代;“回归自然”、“返璞归真”已成为全球追求健康的口号,有几千年中医文化基础作为指导的中药,以其原药材的天然性,逐渐得到越来越多人的接受和认可。目前,中药出口遍及全世界130多个国家和地区,中医药的广泛传播,不仅使国内中药市场繁荣起来,也使国际上的中药市场容量、使用范围日益扩大。在国家政策的扶持、推动下中药产业前景广阔,初见规模,但是依然存在着诸多问题:如出口以原料药材为主,中药制剂、中成药较少,缺乏高质量、高附加值的竞争产品,经济效益低;在欧美等发达国家,中药只能通过保健品或食品添加剂的形式进入市场;国内企业在生产和科研方面相对落后,因而缺乏国际竞争力等。[2]这些问题都亟待解决和深入研究。本文在对中药市场现状调查分析的基础上发现我国中药市场存在的问题,提出解决对策和建议,为促进我国中药市场更好的发展,更快的走向世界做出贡献。
[Abstract]:Chinese medicine is based on the theory of traditional Chinese medicine, with a unique theoretical system and application form, fully reflecting the natural resources, history, culture and other aspects of certain characteristics. It is one of the most splendid parts of the rich heritage of the Chinese nation. [1] since the founding of the people's Republic of China, our country has paid great attention to the development of the cause of traditional Chinese medicine, and has issued relevant laws, regulations and relevant normative documents to regulate the management system of Chinese medicinal materials. It has played a positive role in the development and progress of the cause of Chinese medicinal materials, but there are a series of problems in the status of resources, production, circulation, management, understanding, laws and regulations, strategies, etc. Timely and effective advice and suggestions on scientific and standardized management of the market for Chinese herbal medicines, improvement of market supervision and key points, formulation of relevant laws and policies, strengthening of infrastructure construction, standardization of market management order, improvement of the quality of traditional Chinese medicine products, In order to ensure the health of the people and win more consumer markets. Today is an era that pays attention to environmental protection, health and nature; "returning to nature" and "returning to nature" have become the slogan of the global pursuit of health. There have been thousands of years of Chinese medicine as the cultural basis for the guidance of traditional Chinese medicine, based on the natural nature of its original medicinal materials. Gradually get more and more people's acceptance and recognition. At present, Chinese medicine is exported to more than 130 countries and regions all over the world. The wide spread of traditional Chinese medicine not only makes the domestic Chinese medicine market flourish, but also makes the international market capacity of traditional Chinese medicine expand day by day. With the support of national policies, the Chinese medicine industry has a broad prospect and a new scale, but there are still many problems: for example, the export of raw materials, traditional Chinese medicine preparations, Chinese patent medicine, lack of high-quality, high value-added competitive products, Economic benefits are low; in developed countries such as Europe and the United States, traditional Chinese medicine can only enter the market through health products or food additives; domestic enterprises are relatively backward in production and scientific research. Therefore, the lack of international competitiveness. [2] these problems need to be solved and in-depth research. Based on the investigation and analysis of the current situation of the traditional Chinese medicine market, this paper finds out the problems existing in the Chinese traditional medicine market, and puts forward some countermeasures and suggestions to promote the better development of the Chinese traditional medicine market and to make contributions to the world as a whole.
【学位授予单位】：山东中医药大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F326.12;R288

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