TC公司在斜江河上游流域发展生态农业的战略研究

发布时间：2018-05-25 03:37

本文选题：生态农业 + 发展战略　；参考：《昆明理工大学》2015年硕士论文

【摘要】：近三十余年来,我国农业依赖高投入、工业化的方式使产量不断增加。这一发展方式也带来农业生态环境不断退化、食品安全问题凸显的后果。当前,市场对生态产品的需求不断增加,发展生态农业已成为农业可持续发展的趋势。然而,生态农业发展也面临着基础资源匮乏、市场良性竞争秩序还有待完善等挑战。作为一家成立于2011年的致力于发展有机生态农业的企业,TC公司在取得较稳定销售业绩的同时,也面临营业额再提升瓶颈,以及生态农产品市场鱼龙混杂等诸多挑战。公司在此背景下如何准确制定发展战略以获得更好更快发展?是公司迫切需要解决的问题。本文将运用相关战略分析工具,研究分析TC公司的发展战略。本文客观分析了生态农产业和TC公司的宏观环境和行业竞争环境,并运用资源基础论观点分析案例企业应对外部环境影响的内生能力,明确企业的优势和劣势。在此基础上,通过SWOT分析TC公司基于外部环境和内部资源状况的战略选择方向,引导企业更高效利用和培育内部优势,以把握外部机遇并积极应对外部挑战。通过对案例公司在斜江河上游流域发展生态农业的战略研究表明,发展生态农产业符合产业发展趋势,应采取积极的战略。同时,分析表明：TC公司拥有优良的生态环境资源是发展生态农业的最核心的要素；需要锁定目标人群并利用现代网络资源有效经营关系、培育生态意识是生态农企应对现有竞争秩序的有力手段；多种经营以提高资源利用效率是TC公司提升利润创造能力的有效途径。本文根据分析结果提出了加快生产基地扩张,扩大生产规模；生产严格意义的有机生态农产品；准确定位客户群,加强客户培训；利用信息网络资源,创新商业模式,建立虚拟网络社区；引入顾客产权模式；开发衍生项目,综合开发利用生产基地优良的生态环境资源；加强专业人员的培训和引进；积极争取政策支持等建议。文章分析思路和结论对生态农企有积极借鉴意义,对拥有良好生态农业基础资源的农产区也有借鉴意义。
[Abstract]:In recent thirty years, our country agriculture depends on high input, the industrialization way causes the output to increase unceasingly. This mode of development has also brought about the degradation of agricultural ecological environment and the obvious consequences of food safety problems. At present, the market demand for ecological products is increasing, the development of ecological agriculture has become the trend of agricultural sustainable development. However, the development of ecological agriculture is also faced with the lack of basic resources, market healthy competition order needs to be improved and other challenges. As an enterprise established in 2011 to develop organic ecological agriculture, the company has achieved steady sales results, but also faced many challenges, such as the bottleneck of increasing turnover and the mixed market of ecological agricultural products and so on. In this context, how to accurately formulate the development strategy to achieve better and faster development? It is an urgent problem for the company to solve. This article will use the related strategic analysis tool, studies and analyzes the TC company's development strategy. This paper objectively analyzes the macro environment and industry competition environment of ecological agriculture industry and TC company, and analyzes the endogenous ability of case enterprises to deal with the external environmental impact by using the viewpoint of resource-based theory, and clarifies the advantages and disadvantages of the enterprises. On this basis, through the SWOT analysis of TC company based on the external environment and internal resource situation of strategic choice direction, guide enterprises to use and cultivate the internal advantages more efficiently, in order to grasp the external opportunities and actively respond to external challenges. Through the case study on the development of ecological agriculture in the upper reaches of the river slope, it is shown that the development of ecological agriculture conforms to the trend of industrial development and should be actively adopted. At the same time, the analysis shows that it is the core element of developing ecological agriculture that the company has excellent ecological environment resources, and it needs to lock in the target population and use the modern network resources to manage the relationship effectively. Cultivating ecological consciousness is a powerful means for ecological agricultural enterprises to cope with the existing competitive order, and diversification to improve the efficiency of resource utilization is an effective way for TC to enhance its ability to create profits. Based on the results of the analysis, this paper proposes to accelerate the expansion of the production base, expand the production scale, produce organic ecological agricultural products in strict sense, accurately locate the customer base, strengthen customer training, utilize information network resources, and innovate the business model. To establish virtual network community; to introduce customer property right model; to develop derivative projects, to comprehensively develop and utilize the excellent ecological environment resources in production bases; to strengthen the training and introduction of professionals; to actively seek policy support and so on. The analysis of the ideas and conclusions of the paper has positive reference significance for ecological agricultural enterprises and also for agricultural production areas with good basic resources of ecological agriculture.
【学位授予单位】：昆明理工大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F324

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