乡村旅游发展的演化机理与案例研究

发布时间：2018-05-30 23:39

本文选题：观光农业 + 休闲农业　；参考：《江苏农业学报》2017年03期

【摘要】：本研究通过理论和实践构建了乡村旅游概念体系,探讨其演化机理,对南京市六合区竹镇镇进行案例实证研究。认为乡村旅游概念体系由观光农业、休闲农业、创意农业3个由低到高的概念组成,其演化机理是以经济发展为基础,市场需求为导向,创意为核心,产业融合为特征,驱动乡村旅游发展逐步升级、演化。结合中国乡村旅游的演化历程、发展模式和层次间关系及南京市六合区竹镇镇乡村旅游发展,认为目前乡村旅游发展存在着不平衡性,各地在构建乡村旅游模式时,应按照其内在发展规律,根据当地的经济发展水平和市场需求,因地制宜,利用当地特色,融合传统文化、科技等创意元素,建设乡村旅游项目。同时建议该镇在发展乡村旅游的过程中,加强创意人才的引进和培训,利用创意,统一策划和包装乡村旅游项目,凝炼各项目点主题,通过创意,增加项目的吸引力,驱动乡村旅游的持续发展。
[Abstract]:This paper constructs the concept system of rural tourism through theory and practice, probes into its evolution mechanism, and makes a case study of Zhuzhen Town in Liuhe District, Nanjing City. It is considered that the concept system of rural tourism is composed of three concepts: sightseeing agriculture, leisure agriculture and creative agriculture, which are based on economic development, oriented by market demand, centered by creativity and characterized by industrial convergence. Drive the development of rural tourism upgrade, evolution. Combined with the evolution of rural tourism in China, the relationship between development models and levels, and the development of rural tourism in Zhuzhen Town, Liuhe District of Nanjing, the author thinks that the development of rural tourism is unbalanced at present. According to its internal development law, according to the level of local economic development and market demand, according to local conditions, the use of local characteristics, the integration of traditional culture, science and technology and other creative elements, the construction of rural tourism projects. At the same time, it is suggested that in the process of developing rural tourism, the town should strengthen the introduction and training of creative talents, utilize creativity, plan and package rural tourism projects in a unified way, condense the theme of each project, and increase the attraction of the projects through creativity. Drive the sustainable development of rural tourism.
【作者单位】：江苏省农业科学院资源与环境研究所;南京市六合区竹镇镇农业服务中心;江苏省农业科学院六合动物科学基地;
【分类号】：F327;F592.7

【相似文献】