社区居民的扶贫旅游参与意愿研究——基于旅游影响感知、态度的视角

发布时间：2018-06-12 08:06

本文选题：扶贫旅游 + 社区居民　；参考：《技术经济与管理研究》2017年07期

【摘要】：为了分析贫困地区社区居民的扶贫旅游影响感知、态度、参与意愿及其相互关系,提高旅游发展的惠及性及社区居民的参与程度,文章通过实证研究探讨社区居民旅游感知、态度、参与意愿的量表属性程度、差异及相关性。研究发现:社区居民对扶贫旅游发展的宏观影响有较为强烈的正面感知,微观影响感知分歧较大;在不同性别、收入、本人或家人参与旅游经营活动的背景下社区居民的感知、态度、参与意愿呈现出显著差异;社区居民的感知、态度、参与意愿间均呈现显著正向关系,感知量表各维度对态度、参与意愿呈显著正向影响。最后,文章提出了贫困地区社区居民实现旅游参与权的措施和建议。
[Abstract]:In order to analyze the perception, attitude, willingness to participate and their relationship of poverty alleviation tourism, and to improve the benefit of tourism development and the degree of community residents' participation, this paper discusses the tourism perception of community residents through empirical research. Attitude, the scale of participation intention, the degree of attributes, differences and relevance. The study found that: community residents have a strong positive perception of the macro-impact of pro-poor tourism development, but different micro-impact perception; in the context of different gender, income, personal or family involved in tourism business activities, the perception of community residents, There were significant differences in attitude, willingness to participate, perception, attitude and willingness to participate in community residents, and there were significant positive effects on attitude and willingness to participate in each dimension of perception scale. Finally, the paper puts forward the measures and suggestions to realize the right of tourism participation of community residents in poor areas.
【作者单位】：重庆三峡学院工商管理学院;东南大学经济管理学院;
【基金】：重庆市教育委员会科学技术研究项目(KJ1710263) 重庆三峡学院青年科研项目(16QN01)
【分类号】：F323.8;F592

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