浙江松阳县茶产业发展对策研究

发布时间：2018-07-02 09:56

本文选题：茶产业 + 发展对策　；参考：《西北农林科技大学》2015年硕士论文

【摘要】：中国浙江松阳县既是“处州粮仓”,更是茶产业之乡。2014年,松阳县现有茶园面积为11.50万亩,全县茶叶产量达到1.13万吨,总产值达到7.01亿元。全县现有茶叶加工企业2600多家,是浙江省茶产业强县、全国重点产茶县、全国十大特色产茶县。推动整个茶产业发展的茶叶交易市场——浙南茶叶市场,达到了46.15亿元的交易额,成交量7.66万吨。其中最受大家欢迎的“松阳银猴”不但是浙江的十大名茶,而且也是中华文化名茶。本文在借鉴相关资料及实地调查的基础上,对松阳县茶产业的发展现状进行了较为深入细致的研究,剖析了产业发展取得的成就及发展过程中存在的问题,提出了茶产业开发建设目标和总体思路,阐述了茶产业发展的建设性对策和建议。经过调查研究发现,松阳县茶产业虽然取得了巨大成绩,拥有了较为雄厚的产业基础、广阔的市场空间和发展潜力,但也存在着增长方式比较粗放、茶园防灾能力弱、茶经营主体薄弱、茶业精深加工滞后、茶产品高附加值较低、单位面积增值压力增大、茶文化旅游资源挖掘力度不够等问题。同时,也面临着“绿色”壁垒、外地茶产品冲击、茶资源综合利用保障不强、发展后劲乏力、新型饮料对传统茶叶市场的冲击等威胁。这些问题归结起来,就是松阳县茶产业进一步发展需要解决的问题。根据对茶产业发展形势的把握和对松阳县茶产业的系统分析,结合工作经验,作者认为:进一步发展松阳县茶产业,必须改变经济增长方式,走可持续发展之路。针对如何能够让松阳的整个茶产业链可持续发展这一课题,本文进行了详细的研究,并且围绕茶产业的定位以及其发展目标等中心问题,提出了“坚持依靠科技进步,促进茶产业长期可持续发展;坚持龙头企业带动,提升茶产业产业化经营水平;坚持市场导向机制,推进茶叶服务业集聚区建设;坚持依托品牌打造,不断提高其知名度和竞争力;坚持锤炼茶业文化,进一步提升茶产业的软实力;坚持旅游协同推进,同步挖掘茶产业发展新业态;坚持开放理念兴茶,全方位拓展茶产业发展空间”等7项茶产业发展策略,以期有助于松阳县茶产业健康、可持续地发展。本文从科技、生态、经营、政策等方面为松阳县茶产业可持续发展提出了一些策略建议,但由于本文属于发展策略的研究和探讨,还有待于在实践中进一步检验与修正。
[Abstract]:Songyang County, Zhejiang Province, is not only a "state granary", but also a township of tea industry. In 2014, Songyang County has an area of 115000 mu of tea plantations and a total output of 11300 tons of tea, with a total output value of 701 million yuan. The county has more than 2600 tea processing enterprises, is a strong tea industry in Zhejiang Province, the national key tea production counties, the country's top ten characteristic tea production counties. The tea trading market in southern Zhejiang, which promotes the development of the whole tea industry, has reached a turnover of 4.615 billion yuan, with a turnover of 76600 tons. Among them, the most popular "Songyang Silver Monkey" is not only Zhejiang's top ten famous tea, but also Chinese cultural tea. On the basis of reference to relevant information and field investigation, this paper makes a thorough and detailed study on the present situation of tea industry in Songyang County, and analyzes the achievements and problems existing in the development process of the tea industry in Songyang County. The goal and general idea of tea industry development and construction are put forward, and the constructive countermeasures and suggestions for tea industry development are expounded. Through investigation and research, it is found that although the tea industry in Songyang County has made great achievements, has a relatively strong industrial base, broad market space and development potential, but there is also a relatively extensive growth mode, tea garden disaster prevention capacity is weak, The main body of tea management is weak, the deep processing of tea industry lags behind, the high added value of tea products is low, the pressure of increment of value per unit area is increased, and the exploitation of tourism resources of tea culture is not enough. At the same time, it also faces the threat of "green" barriers, the impact of tea products in other places, the weak comprehensive utilization of tea resources, the lack of development stamina, the impact of new beverages on the traditional tea market, and so on. These problems come down to the problems that need to be solved for further development of the tea industry in Songyang County. Based on the understanding of the development situation of tea industry and the systematic analysis of the tea industry in Songyang County, the author thinks that to further develop the tea industry in Songyang County, we must change the way of economic growth and take the road of sustainable development. Aiming at the problem of how to make the whole tea industry chain sustainable development in Songyang, this paper has carried on the detailed research, and has put forward the "insist on relying on the progress of science and technology," focusing on the central question of the tea industry orientation and its development goal, etc. Promote the long-term sustainable development of tea industry; adhere to the leading enterprises to promote the management level of tea industrialization; adhere to the market-oriented mechanism to promote the building of tea service agglomeration areas; adhere to the brand building, Constantly improve its popularity and competitiveness; adhere to the culture of tea industry, further enhance the soft power of the tea industry; adhere to the coordinated development of tourism, simultaneously mining the tea industry development new forms; adhere to the open concept of tea, In order to contribute to the healthy and sustainable development of the tea industry in Songyang County, seven tea industry development strategies such as developing the space of tea industry in all directions "are expected to contribute to the development of tea industry in Songyang County." This paper puts forward some strategic suggestions for the sustainable development of tea industry in Songyang County from the aspects of science and technology, ecology, management and policy. However, as this article belongs to the research and discussion of development strategy, it still needs to be further tested and corrected in practice.
【学位授予单位】：西北农林科技大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F326.12

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