河南省乡村旅游游客满意度及其与游后行为意向关系研究

发布时间：2018-09-14 12:00

【摘要】：选取河南省洛阳重渡沟村、焦作岸上村、新乡郭亮村、信阳郝堂村等4个具有代表性乡村旅游景区(点)为研究对象,通过问卷调查获取数据,采用因子分析法构建乡村旅游游客感知价值维度,并通过结构方程模型对游客感知价值维度与游客满意度、游后行为意向之间的关系进行探索研究.结果表明:乡村旅游游客感知价值包括乡村美食与特产、乡村休闲旅游项目、乡村环境与服务设施、乡村基础设施、乡村景观5个维度;乡村环境与服务设施和乡村基础设施对游客满意度和游后行为意向具有显著正向影响,乡村美食与特产、乡村休闲旅游项目对游客满意度和游后行为意向有影响但不显著,乡村景观与游客满意度和游后行为意向则呈负相关关系.在讨论的基础上为河南省乡村旅游提出发展建议.
[Abstract]:Four representative rural tourist spots (points), such as Luoyang Chongdugou Village, Jiaozuo Anshang Village, Xinxiang Guo Liang Village and Xinyang Haotang Village, were selected as the research objects, and the data were obtained by questionnaire survey. Factor analysis was used to construct the dimension of perceived value of rural tourism tourists, and the relationship between perceived value dimension of tourists and tourist satisfaction and behavior intention after tourism was studied by structural equation model. The results show that the perceived value of rural tourists includes five dimensions: rural food and specialty, rural leisure tourism projects, rural environment and service facilities, rural infrastructure, rural landscape; Rural environment and service facilities and rural infrastructure had significant positive effects on tourist satisfaction and post-tourism behavior intention, while rural food and specialty, rural leisure tourism projects had a significant impact on tourist satisfaction and post-tour behavior intention, but not significant. There was a negative correlation between rural landscape and tourists' satisfaction and post- tour behavior intention. On the basis of discussion, some suggestions for the development of rural tourism in Henan Province are put forward.
【作者单位】：信阳农林学院旅游管理学院;
【基金】：国家科技支撑计划项目(2015BAH28F04) 河南省教育厅人文社会科学研究项目(2017-ZZJH-442) 2017年信阳农林学院科技创新团队资助项目
【分类号】：F327;F592.7

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