茶叶文化资源的形成与博弈—广东蕉岭县蓝源茶的个案研究
发布时间：2018-10-23 14:22
【摘要】：本研究采用深入访谈和参与观察等方法,探究了广东省蕉岭县蓝源村及其茶叶生产的情况,研究发现:蓝源村的茶叶生产起源于17世纪上半叶,其茶叶的最初来源为蓝源罗姓客家人过番到台湾带回的茶籽。之后的300余年里,茶树从罗姓扩展至全村,形成了家家户户皆种茶、制茶的风俗,但生产规模仅供自给自足。及至20世纪中叶集体经济时代,蓝源人原本赖于谋生的手工造纸业没落了,林木业也遭遇集体化,蓝源人的谋生陷入了困顿。在这种背景下,茶叶成为蓝源人的救命稻草,他们掀起了在自留地种茶,提高制茶技艺的热潮,并藉此形成了喜爱“论茶”的村落文化。迫于生计的蓝源人不顾国家管制赴墟卖茶,尽管可能会遭遇“治管会”、“墟霸”的刁难而痛失茶叶,但蓝源人却始终没有放弃卖茶路。这种坚持最终使得蓝源村的茶叶得以冠名“蓝源茶”,扬名蕉岭东部和梅县北部。到70年代末,蓝源茶已广受消费者追捧,外界开始上门收购,甚至出现“一斤难求”的盛况,这标志着“蓝源茶”开始成为一种文化符号。及至90年代,蓝源人的谋生目光再次转向林木业,茶叶的生产停滞了,但作为一种文化符号,蓝源茶在当地仍然享有盛名。本世纪初,某茶商看重“蓝源茶”潜在的经济价值,申注了“蓝源绿茶”商标,“蓝源茶”开始参与到现代商业资本的运作中来。在这个过程中,蓝源茶的价格连年上涨,为本县的茶商和蓝源人带来了可观的收益。2012年,出于村落发展的需要,蓝源村开始谋划发展本村的茶叶产业,并在广州南沙区对口扶贫资金的支持下重新挖掘“蓝源茶”这一文化资源。由此,茶商和蓝源村开始围绕“蓝源茶”这一文化资源展开博弈,博弈双方在“不损害‘蓝源茶’文化资源”的前提下展开了暗中角力。综上所述,本研究认为,“蓝源茶”这一茶叶文化资源的形成可分为两个时期,一是17世纪至20世纪中叶的缓慢积累期,这一时期与蓝源村的历史文化密切相关;二是20世纪60年代至80年代的快速积累期,这一时期主要受国家政策和时代环境的影响。两个时期的积累使得蓝源村的茶叶从一种“日常之物”转变为一种“文化符号”,即“蓝源茶”。而新世纪茶商和蓝源人对于“蓝源茶”文化资源的运用和博弈过程,可以概括为是对“蓝源茶”这一文化符号的资本运作过程。“蓝源茶”藉此文化资本化,作为文化资本参与到符号经济的生产中来,为生产者和消费者创造源源不断的价值。
[Abstract]:In this study, we studied the situation of Lanyuan Village and its tea production in Jiaoling County, Guangdong Province by means of in-depth interview and observation, and found that the tea production of Lanyuan Village originated in the first half of the 17th century. The original source of tea is the tea seeds brought back by the Hakka people surnamed Lan Yuan Luo. Over 300 years later, tea trees expanded from Luo to the whole village, forming the custom of growing tea and making tea in every household, but only for self-sufficiency. By the middle of the 20th century, the artisanal paper industry, which the Lanyuan people originally depended on for their livelihood, had declined, and the forest and wood industry had also encountered collectivization, and the Lanyuan people's livelihood had fallen into difficulties. Under this background, tea became the life-saving straw of Lanyuan people. They raised the craze of planting tea on their own land and improving tea making skills, and thus formed the village culture that loved "on tea". Lanyuan people who are forced to make a living go to market to sell tea in spite of state control. Although they may encounter difficulties of "governing and managing the market" and "market hegemony", they have never given up on selling tea. This persistence eventually allowed the tea of Lanyuan Village to be named "Lanyuan Tea", famous in the east of Jiaoling and north of Mei County. By the end of the 1970s, Lanyuan tea had been widely sought after by consumers, the outside world began to buy it at home, and even "a catty was hard to get", which marked the beginning of "blue source tea" as a cultural symbol. By the 1990s, the livelihood of Lanyuan people once again turned to the forest industry, tea production stagnated, but as a cultural symbol, Lanyuan tea is still famous in the local. At the beginning of this century, a certain tea merchant valued the potential economic value of "Lanyuan Tea", and claimed the trademark "Blue Source Green Tea", which began to participate in the operation of modern commercial capital. In the process, the price of Lanyuan tea has risen year after year, bringing considerable benefits to tea merchants and people of Lanyuan in this county. In 2012, because of the need of village development, the village began to plan to develop its tea industry. In Guangzhou Nansha District with the support of poverty alleviation funds, re-mining "blue tea" this cultural resources. As a result, the tea merchants and the village began to play games around the cultural resources of "blue source tea", and the two sides engaged in a dark struggle on the premise of "not harming the cultural resources of 'blue source tea'". To sum up, the formation of "Lanyuan Tea" as a tea cultural resource can be divided into two periods, one is the slow accumulation period from the 17th century to the middle of the 20th century, which is closely related to the history and culture of Lanyuan Village; The second is the period of rapid accumulation from 1960s to 1980s, which is mainly influenced by national policy and time environment. The accumulation of two periods changed the tea of Lanyuan village from a kind of "daily things" to a "cultural symbol", that is, "Lanyuan tea". However, in the new century, the use and game process of the cultural resources of "Lanyuan Tea" by the tea merchants and the people of Lanyuan can be summed up as the capital operation process of the cultural symbol of "Blue Source Tea". "Blue Source Tea" takes advantage of this cultural capitalization to participate in the production of symbolic economy as cultural capital and to create a continuous stream of value for producers and consumers.
【学位授予单位】：中山大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F326.12;TS971
本文编号：2289504
[Abstract]:In this study, we studied the situation of Lanyuan Village and its tea production in Jiaoling County, Guangdong Province by means of in-depth interview and observation, and found that the tea production of Lanyuan Village originated in the first half of the 17th century. The original source of tea is the tea seeds brought back by the Hakka people surnamed Lan Yuan Luo. Over 300 years later, tea trees expanded from Luo to the whole village, forming the custom of growing tea and making tea in every household, but only for self-sufficiency. By the middle of the 20th century, the artisanal paper industry, which the Lanyuan people originally depended on for their livelihood, had declined, and the forest and wood industry had also encountered collectivization, and the Lanyuan people's livelihood had fallen into difficulties. Under this background, tea became the life-saving straw of Lanyuan people. They raised the craze of planting tea on their own land and improving tea making skills, and thus formed the village culture that loved "on tea". Lanyuan people who are forced to make a living go to market to sell tea in spite of state control. Although they may encounter difficulties of "governing and managing the market" and "market hegemony", they have never given up on selling tea. This persistence eventually allowed the tea of Lanyuan Village to be named "Lanyuan Tea", famous in the east of Jiaoling and north of Mei County. By the end of the 1970s, Lanyuan tea had been widely sought after by consumers, the outside world began to buy it at home, and even "a catty was hard to get", which marked the beginning of "blue source tea" as a cultural symbol. By the 1990s, the livelihood of Lanyuan people once again turned to the forest industry, tea production stagnated, but as a cultural symbol, Lanyuan tea is still famous in the local. At the beginning of this century, a certain tea merchant valued the potential economic value of "Lanyuan Tea", and claimed the trademark "Blue Source Green Tea", which began to participate in the operation of modern commercial capital. In the process, the price of Lanyuan tea has risen year after year, bringing considerable benefits to tea merchants and people of Lanyuan in this county. In 2012, because of the need of village development, the village began to plan to develop its tea industry. In Guangzhou Nansha District with the support of poverty alleviation funds, re-mining "blue tea" this cultural resources. As a result, the tea merchants and the village began to play games around the cultural resources of "blue source tea", and the two sides engaged in a dark struggle on the premise of "not harming the cultural resources of 'blue source tea'". To sum up, the formation of "Lanyuan Tea" as a tea cultural resource can be divided into two periods, one is the slow accumulation period from the 17th century to the middle of the 20th century, which is closely related to the history and culture of Lanyuan Village; The second is the period of rapid accumulation from 1960s to 1980s, which is mainly influenced by national policy and time environment. The accumulation of two periods changed the tea of Lanyuan village from a kind of "daily things" to a "cultural symbol", that is, "Lanyuan tea". However, in the new century, the use and game process of the cultural resources of "Lanyuan Tea" by the tea merchants and the people of Lanyuan can be summed up as the capital operation process of the cultural symbol of "Blue Source Tea". "Blue Source Tea" takes advantage of this cultural capitalization to participate in the production of symbolic economy as cultural capital and to create a continuous stream of value for producers and consumers.
【学位授予单位】：中山大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F326.12;TS971
【参考文献】
相关期刊论文 前1条
1 李昕;;符号消费—文化资本与非物质文化遗产[J];西南民族大学学报(人文社科版);2008年08期
，本文编号：2289504
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