GP公司发展战略研究

发布时间：2018-10-31 14:25

【摘要】：近年来我国推行了土地流转与确权、农业供给侧改革、培育农村发展的新动能等一系列惠农措施,发展多种形式适度规模经营政策并全面提升农产品质量和食品安全水平,为农业企业的发展提供了良好的契机与基础。然而我国的农业企业面临着产品种类单一、品质低、企业规模小、技术与人才储备不足和生命周期短等问题,究其原因是我国农业企业缺乏明确的企业发展战略,需要从全局出发认识和规划农业企业的发展战略。GP公司是一家具有30多年高端西瓜种植历史的国内知名民营企业,随着经营规模的不断扩大,缺乏明确的战略目标已经成为制约企业持续、快速发展的要因。本文结合GP公司战略环境分析及企业内部环境分析,使用PEST、层次分析法及SWOT等分析工具,利用波特五力竞争模型,明确了GP公司制定发展战略问题与挑战;建立了GP公司发展战略选择的原则、可选择的发展战略,对GP公司的战略进行了全面分析;依据GP公司的发展战略愿景及目标,使用层次分析法选择了GP公司战略发展方向,制定了GP公司的战略及实施方案,提出了明确的战略保障措施,以确保战略实施的有效性。
[Abstract]:In recent years, China has carried out a series of measures in favor of agriculture, such as land circulation and confirmation of rights, agricultural supply-side reform, cultivation of new kinetic energy for rural development, development of various forms of moderate scale management policies, and overall improvement of the quality of agricultural products and the level of food safety. For the development of agricultural enterprises to provide a good opportunity and foundation. However, the agricultural enterprises in our country are faced with the problems of single product category, low quality, small enterprise scale, insufficient technology and talent reserve and short life cycle. The reason is the lack of a clear enterprise development strategy. GP Company is a well-known domestic private enterprise with a history of more than 30 years of high-end watermelon planting. With the continuous expansion of the scale of operation, GP Company needs to understand and plan the development strategy of agricultural enterprises. Lack of clear strategic objectives has become a constraint to the sustained and rapid development of enterprises. This paper combines the strategic environment analysis and internal environment analysis of GP Company, using PEST, Analytic hierarchy process (AHP) and SWOT analysis tools, and using Porter's five-force competitive model, defines the problems and challenges of GP company's development strategy. This paper establishes the principles of the development strategy choice and the optional development strategy of GP Company, and makes a comprehensive analysis of the strategy of the GP Company. According to the development strategy vision and goal of GP Company, this paper selects the strategic development direction of GP Company by using AHP, formulates the strategy and implementation plan of GP Company, and puts forward clear strategic guarantee measures to ensure the effectiveness of strategy implementation.
【学位授予单位】：山东理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F272;F324

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