马家窑彩陶文化产业园发展模式研究

发布时间：2017-12-31 18:34

本文关键词：马家窑彩陶文化产业园发展模式研究　出处：《兰州大学》2014年硕士论文　论文类型：学位论文

【摘要】：遗址文化是历史留给世人的宝贵财富。随着体验经济的到来,以遗址公园为开发模式的遗址旅游能够满足人们穿越时空、追寻历史、重返自然的愿望与要求,在旅游过程中获取信息,享受来自历史的震撼与思考,成为最具生命力和发展前景的旅游形式。我国遗址旅游发展较晚,对这类旅游资源的认识、理解和探索、开发都尚处于起步阶段,缺乏系统性研究和实践检验。本文系统科学分析遗址公园开发的宏观因素和微观因素,提出遗址公园开发条件的评价方法；以案例分析为出发点,从国内外遗址公园的开发案例中,发现问题、分析问题,分析和归纳出具有共性的问题和借鉴之处,探索和总结遗址公园开发建设的经验,同时结合文化产业的开发,探索文化产业园建设之路；以遗址公园旅游开发模式的理论研究为核心,从国内外整个行业、发展历程出发,对遗址公园开发进行对比分析和实证总结,探索遗址公园模式的比较优势,总结出理论成果,提出马家窑彩陶文化产业园基于文化体验和旅游价值的具体开发对策和运营管理措施,逐步拓展分析马家窑遗址公园所应具备的各种条件,本文对开发模式的研究中充分考虑了旅游和文化产业的关联性,以遗址旅游与文化产业的互动发展为研究的重点方向,通过对遗址公园的开发实现区域产业的提升,深化了遗址旅游开发对区域经济、区域产业、城市发展的功能,提出科学性、指导性的战略思路,力图在实践中丰富和完善。本文的研究对象是基于遗址公园的马家窑彩陶文化产业园,该项目是一个正在实施的甘肃省文化产业重点项目,已列入国家“华夏文明传承创新区”重点项目和甘肃省文化产业十二五规划,项目的落地实施对当地建设和甘肃省文化产业发展有示范效应,在探索经济欠发达地区遗址旅游资源的文化价值向经济价值和社会价值的转化之路。文章中的实证研究部分就是在对马家窑文化遗址及相关资源环境研究的基础上,针对马家窑彩陶文化产业园的发展战略、产业布局、相关产品及运营发展做出系统规划。力争探索出遗迹旅游和文化产业园建设相结合的发展模式,在实践层面对研究的成果进行印证。
[Abstract]:Site culture is a precious treasure left by history. With the coming of experience economy, site tourism based on site park can satisfy people's desire and requirement to travel through time and space, pursue history and return to nature. In the process of tourism to obtain information, enjoy the shock and reflection from history, become the most vitality and development prospects of tourism forms. China's heritage tourism development is relatively late, the understanding of this kind of tourism resources, understanding and exploration. Development is still in its infancy, lacking systematic research and practical testing. This paper systematically and scientifically analyzes the macro and micro factors of site park development, and puts forward the evaluation method of site park development condition. Taking case analysis as the starting point, from the development cases of the domestic and foreign ruins park, find the problem, analyze the problem, analyze and sum up the common problems and draw lessons from them. To explore and sum up the experience of the development and construction of the ruins park, and at the same time, to explore the road of the construction of the cultural industry park by combining the development of the cultural industry; Based on the theoretical research of the tourism development model of the site park and the whole industry at home and abroad, the comparative analysis and empirical summary of the development of the site park are carried out, and the comparative advantages of the model of the site park are explored. Summarize the theoretical results, put forward the Majiayao pottery cultural industrial park based on cultural experience and tourism value of the specific development countermeasures and operational management measures, gradually expand the analysis of the Majiayao site park should have a variety of conditions. In this paper, the development model of tourism and cultural industry in the study of the full consideration of the relevance of heritage tourism and cultural industry for the interactive development of the focus of the research direction. Through the development of the site park to achieve the promotion of regional industry, deepen the heritage tourism development on the regional economy, regional industry, urban development function, put forward scientific, guiding strategic thinking. Try to enrich and perfect in practice. The research object of this paper is the Majiayao pottery cultural industry park based on the ruins park. This project is a key project of Gansu province culture industry which is being implemented. Has been listed in the national "China Civilization inheritance and Innovation Zone" key projects and Gansu Province's cultural industry 12th Five-Year Plan, the implementation of the project to the local construction and Gansu Province cultural industry development has a demonstration effect. In order to explore the way to transform the cultural value of tourism resources into economic value and social value in underdeveloped areas, the empirical study in this paper is based on the study of Majiayao cultural sites and related resources and environment. Go. Aiming at the development strategy, industrial layout, related products and operation development of Majiayao painted pottery cultural industrial park, this paper tries to explore the development model of the combination of heritage tourism and cultural industry park construction. At the practical level, the research results are verified.
【学位授予单位】：兰州大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：J527;F426.721

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