网络消费时空演变及区域联系特征研究——以京东商城为例

发布时间：2018-01-03 15:27

本文关键词：网络消费时空演变及区域联系特征研究——以京东商城为例　出处：《地理科学》2015年11期 　论文类型：期刊论文

【摘要】：网络消费发展为区域经济增长带动新的动力,对网络消费的时空演变和区域联系特征研究,有助于深入的理解网络消费市场的空间组织关系。采用京东商城网上购物评论的用户信息数据,来研究网络消费时空演变趋势及网络消费区域联系特征。选取网络消费数量、万人网络消费人数、变异系数、Theil指数等指标,分析网络消费的发展过程和区域差异,结果表明网络消费增长早期较为缓慢,从2007年开始进入加速阶段,网络消费增长呈现东部高、中西部低的特征,并且东中西三大地带内发展差异显著。通过空间联系强度分析发现,中西部地区网络消费空间联系强度低于东部地区,但区域空间联系网络由不均衡逐渐向均衡状态转变。同时,研究表明网上零售企业的物流配送等要素布局对网络消费的区域联系具有显著影响。
[Abstract]:The development of network consumption brings a new impetus for the regional economic growth, and studies the space-time evolution and the regional connection characteristics of the network consumption. It is helpful to understand the spatial organization relationship of online consumer market. Using the user information data of online shopping review of JingDong Mall. To study the temporal and spatial evolution of network consumption and the characteristics of regional network consumption. Select the number of network consumption, the number of thousands of network consumption, the coefficient of variation of Theil index and other indicators. This paper analyzes the development process and regional differences of network consumption. The results show that the growth of network consumption is relatively slow in the early stage. Since 2007, the growth of network consumption has entered the accelerated stage. The growth of network consumption shows the characteristics of high in the east and low in the central and western regions. Through the analysis of spatial connection intensity, it is found that the spatial connection intensity of network consumption in the central and western regions is lower than that in the eastern region. At the same time, the research shows that the distribution of logistics and distribution of online retail enterprises has a significant impact on the regional connection of network consumption.
【作者单位】：南京大学地理与海洋科学学院;巴黎高科电信学院社会经济系;南京大学建筑与城市规划学院;南京大学人文地理研究中心;
【基金】：国家自然科学基金项目(41371150;40971094) 江苏高校哲学社会科学研究重点项目(2011ZDIXM002) 江苏省研究生创新工程项目(CXZZ12_0040)资助
【分类号】：F724.6
【正文快照】： 伴随着B2C、C2C等电子商务模式的兴起,带动了网络购物、团购等多种网络消费形式的快速发展。根据中国互联网络信息中心《第31次中国互联网络发展状况统计报告》显示,截至2012年12月底,中国网络购物用户规模达到2.43亿人,使用网上支付的用户规模达到2.21亿[1],网络购物逐渐成为

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