BS区机电泵业品牌建设研究

发布时间：2018-01-10 18:30

本文关键词：BS区机电泵业品牌建设研究　出处：《云南师范大学》2014年硕士论文　论文类型：学位论文

【摘要】：近几年来，BS区随着机电泵业的迅猛发展，区域内机电泵业产品在生产、销售过程中出现了品牌侵权、专利技术侵权、产品质量参差不齐、产品恶性竞价压价等问题，产业经济发展受到了损害。为了消除在产业生产、经营、服务方面存在的这些问题，本文探讨通过开展BS区机电泵业品牌建设，杜绝这些不良现象发生，促使产业持续健康快速发展。本文主要是通过学习研究国内外品牌建设情况，采取文献分析法、规范分析与实证分析相结合的方法、问卷调查法、访谈法等分析研究方法，学习国内外区域品牌研究和实践情况，对BS区内企业、行业人物分层次、分重点进行调查，掌握大量数据基础上进行汇总整理分析，通过对技术专家、企业负责人及有关职责单位进行访谈，对单个企业、整体行业发展规划、制约瓶颈、解决办法建议进行调查掌握，通过SWOT分析法论证了BS区机电泵业品牌建设的可行性。根据对BS区机电泵业品牌建设的研究，作者认为BS区机电泵业品牌建设具有必要性和可行性，重点在品牌建设的实现路径方面进行了一些创新研究和分析，建议在政府发挥主导作用、扶持龙头和骨干企业做大做强、加强创新研发能力、机电泵业监管、产品质量技术提升、发展优秀产品品牌、品牌宣传七个方面推进BS区机电泵业品牌建设，通过做大企业规模、创优产品品牌、提升质量技术、监管处置违法违规行为等措施和方法，，达到扶持壮大一批龙头骨干企业、培植一批行业知名品牌、提升BS区机电泵业整体产品质量和技术含量、提高BS区机电泵业产品市场竞争力和美誉度的效果,带动产业发展与区域经济的发展，实现BS区机电泵业品牌建设。
[Abstract]:In recent years, with the rapid development of mechanical and electrical pump industry, in the production and sales process, brand infringement, patent technology infringement, product quality is uneven. In order to eliminate these problems in industrial production, management and service, this paper discusses the brand construction of electromechanical pump industry in BS area. Put an end to these adverse phenomena, promote the sustained and healthy rapid development of the industry. This article mainly through the study research domestic and foreign brand construction situation, adopts the literature analysis method, the standard analysis and the demonstration analysis unifies the method, the questionnaire survey method, the interview method and so on analysis research method. Learn the domestic and foreign regional brand research and practice situation, the BS area enterprise, the industry personage is divided into levels, divides the focal point to carry on the investigation, grasps the massive data foundation carries on the summary arrangement analysis, through to the technical expert. The person in charge of the enterprise and the relevant duty unit carry on the interview, to the individual enterprise, the whole industry development plan, the restriction bottleneck, the solution proposal carries on the investigation grasps. The feasibility of brand construction of mechanical and electrical pump industry in BS area is proved by SWOT analysis method. Based on the research on the brand construction of electromechanical pump industry in BS district, the author thinks that the brand construction of mechanical and electrical pump industry in BS district is necessary and feasible. Focus on brand building in the realization of the path of some innovative research and analysis, suggested in the government to play a leading role, support the leading and backbone enterprises to become bigger and stronger, strengthen innovative R & D capabilities, mechanical and electrical pump industry supervision. Product quality technology promotion, the development of excellent product brands, brand publicity seven aspects to promote the BS area mechanical and electrical pump industry brand building, through the scale of large enterprises, create excellent product brands, improve quality technology. Supervision and disposal of illegal practices and other measures and methods to support the expansion of a number of leading backbone enterprises, cultivate a number of well-known brands in the industry, improve the overall product quality and technical content of the mechanical and electrical pump industry in BS area. To improve the market competitiveness and reputation of mechatronic pump products in BS area, to promote the development of industry and regional economy, and to realize the brand construction of mechatronic pump industry in BS district.
【学位授予单位】：云南师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.4;F273.2

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