城郊家庭农场旅游开发农户决策行为研究

发布时间：2018-01-22 02:35

本文关键词： 家庭农场城郊乡村旅游农户决策行为南昌　出处：《江西财经大学》2014年硕士论文　论文类型：学位论文

【摘要】：近年来,三农问题成为我国经济社会发展的重大关切,随着2013年1号文件出台,家庭农场成为社会各界高度关注的新兴焦点。家庭农场旅游开发丰富了乡村旅游业态,是农村社会经济发展的新动力。作为家庭农场的开发者、经营者和管理者,农户的决策行为将极大地影响家庭农场旅游的健康和可持续发展。本文通过结构方程模型方法定量研究影响农户决策行为的相关因素和作用机理,并以南昌市城郊蒋巷镇与黄马乡的家庭农场为具体研究对象,将有助于扩展家庭农场研究的理论体系和丰富乡村旅游研究的学科领域,也将有助于南昌市城郊家庭农场的可持续发展。 (1)结合文献分析方法和专家咨询法,构建了家庭农场旅游开发农户决策概念模型。该模型由开发基础条件、政府支持力度、旅游影响感知、农户开发能力四个外衍变量和农户开发态度、农户开发决策两个内衍变量共同组成,涉及“区域经济水平、增加经济收入、文化程度”等32个指标因子。概念模型认为开发基础条件、旅游影响感知、政府支持力度分别对农户旅游开发态度有显著的正向影响,而农户旅游开发态度和农户开发能力对农户开发决策同样具有显著的正向关系。 (2)结合南昌县蒋巷镇和黄马乡的实证调研,经过可靠性分析和验证因子分析,研究发现“区域经济水平、破坏村民关系”等13个观察变量影响模型的组合信度,标准化因子负荷未达标(低于0.5)。修正后所得模型的整体适配度检验大部分达到了相应的标准,只有GFI(0.89) NFI (0.87)两个指标未达到但非常接近标准值(0.9),说明模型整体拟合较好。 (3)农户开发态度和农户开发能力共同制约着农户开发决策行为,有显著的正向影响,其中开发态度影响较强(0.407),开发能力影响较弱(0.352)。旅游影响感知对农户参与旅游开发态度影响最大(0.448),且有显著的正向影响,其中经济效益方面影响最大,社会效益感知次之,文化效益感知最弱；开发基础条件对农户参与态度影响相对较弱,呈现不显著的正向影响(0.106)；受多重因素影响政府支持力度对农户开发态度呈现不显著的负相关(-0.07)。 (4)基于家庭农场农户决策行为的理论和实证分析,为促进家庭农场旅游的可持续发展,有必要从以下三个方面入手：一是加强农户参与家庭农场意识,提高家庭农场旅游经济收益,以便营造良好的社会效应,增进旅游影响正向感知,促进农户参与家庭农场旅游开发；二是通过加大补贴力度,优化金融政策和改善土地政策来加大政府扶持力度,优化农户开发环境；三是健全人才保障机制,加强技术指导培训,实现对农户综合素质提升,强化农户参与开发能力。
[Abstract]:In recent years, the issue of agriculture, rural areas and farmers has become a major concern in China's economic and social development, with the introduction of document No. 1 on 2013. Family farm has become a new focus of social attention. The development of family farm tourism enriches the form of rural tourism and is the new power of rural social and economic development. As the developer of family farm. Operators and managers. The decision-making behavior of farmers will greatly affect the health and sustainable development of family farm tourism. Taking the family farms in Jiangxiang Town and Huangma Township in the suburbs of Nanchang as the specific research object, it will be helpful to expand the theoretical system of family farm research and enrich the subject field of rural tourism research. It will also contribute to the sustainable development of suburban family farms in Nanchang. 1) based on the literature analysis method and expert consultation method, this paper constructs a conceptual model of family farm tourism development farmer decision-making, which consists of the development of basic conditions, government support, tourism impact perception. The four external variables and the development attitude of farmers' development ability, and the two internal variables of farmers' development decision are composed of "regional economic level and increasing economic income". The concept model holds that the development of basic conditions, the perception of tourism impact and the strength of government support have significant positive effects on the attitude of farmers' tourism development. However, the attitude and ability of farmers' tourism development also have a significant positive relationship to farmers' development decision. Combined with the empirical investigation of Jiangxiang Town and Huangma Township in Nanchang County, through reliability analysis and validation factor analysis, the study found that "the level of regional economy." The combined reliability of the model was affected by 13 observation variables, such as destroying the villagers' relationship, and the standard factor load was not up to the standard (less than 0.5%). The whole fitness test of the modified model was mostly up to the corresponding standard. Only GFI 0.89) NFI 0.87) two indexes were not reached, but very close to the standard value, which indicated that the model fitted well as a whole. 3) the development attitude of farmers and the development ability of farmers jointly restrict the decision-making behavior of farmers' development, which has a significant positive impact, among which the development attitude has a strong impact on 0.407). The impact of tourism impact perception on the attitude of farmers to participate in tourism development is the largest, and has a significant positive impact, among which the impact on economic benefits is the greatest. The perception of social benefit is the second, and the perception of cultural benefit is the weakest; The influence of development basic conditions on farmers' participation attitude is relatively weak, showing a negative positive effect of 0.106%; There was no significant negative correlation between government support and farmers' development attitude influenced by multiple factors. In order to promote the sustainable development of family farm tourism, it is necessary to start from the following three aspects: first, strengthen farmers' awareness of participating in family farm. 4) based on the theoretical and empirical analysis of family farm farmers' decision-making behavior, it is necessary to start with the following three aspects to promote the sustainable development of family farm tourism. Improve the economic benefits of family farm tourism in order to create a good social effect, enhance the positive perception of tourism impact, and promote farmers to participate in family farm tourism development; Second, by increasing the subsidy, optimizing the financial policy and improving the land policy to increase government support, optimize the development environment of farmers; Third, it is necessary to improve the mechanism of personnel security, strengthen technical guidance and training, improve the comprehensive quality of farmers and strengthen their ability to participate in the development.
【学位授予单位】：江西财经大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F324.1;F592.7

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