大型体育场馆赛后运营模式与对策分析

发布时间：2018-02-03 01:41

本文关键词： 大型体育场馆运营模式大连市体育中心　出处：《大连理工大学》2014年硕士论文　论文类型：学位论文

【摘要】：随着我国体育事业的发展与大型赛事的需要,各地纷纷修建了大型体育场馆。且场馆的规模宏伟,设施完善,大多具备承接国际级比赛的标准。不可否认的是大型体育场馆的修建为赛事的成功举办提供了基础物质保障,但由于大型体育场馆管理体制庞杂,维护费用高昂。随着赛事的结束,场馆的运营问题也逐渐凸显,成为困扰经营者的一个难题。大连市体育中心在建成之后就迎来了我国的十二届全运会,赛事完美落幕后也面临着赛后运营的问题。场馆的运营模式决定着场馆未来发展的方向,本文以大连市体育中心为研究对象,结合其自身特征,欲寻求一种合理的运营模式对场馆进行开发利用,摆脱场馆经营存在的问题,从而实现社会效益与经济效益的双赢。本文运用文献资料法、比较分析法、访谈法与实地调查法了解国内外研究前沿与发展趋势,对国内外一些大型体育场馆进行对比分析与比较研究,进行经验借鉴。在此基础上对于大连市体育中心进行实地调查,对管理人员与专家进行访谈,了解项目基本情况与运行现状,发现场馆目前存在着管理体制与经营机制的矛盾、大型赛事与赛后运营的矛盾、高额费用和低额回报的矛盾以及经济效益和社会效益的矛盾。分析影响大连市体育中心赛后利用的主要因素。通过比较分析目前可供大连市体育中心选择的运营模式,结合自身的发展要求设想最适宜的运营模式,并通过设置共同管理委员会、多元化经营、完善配套设施、改善交通环境、加强宣传、发展区域经济来保证运营模式的实施。
[Abstract]:With the development of sports in China and the need of large-scale sports events, large sports venues have been built around the country, and the scale of the venues is magnificent and facilities are perfect. It is undeniable that the construction of large-scale stadiums provides the basic material guarantee for the success of the events, but the management system of large-scale stadiums is complex. Maintenance costs are high. With the end of the event, the operation of venues has become increasingly prominent, becoming a difficult problem for operators. Dalian Sports Center has ushered in the 12 National Games after the completion of the Games. After the perfect end of the event is also facing the problem of post-competition operation. The venue operation mode determines the future development direction of the venue. This paper takes Dalian Sports Center as the research object and combines its own characteristics. In order to find a reasonable operation mode to develop and utilize the stadiums and gymnasiums, to get rid of the problems existing in the stadiums management, and to realize the win-win situation of social and economic benefits. This article uses the literature method, comparative analysis method, interview method and field investigation method to understand the research front and development trend at home and abroad, and make a comparative analysis and comparative study on some large stadiums and gymnasiums at home and abroad. On this basis, Dalian Sports Center for field investigation, managers and experts to interview, to understand the basic situation of the project and the status quo. It is found that there are contradictions between the management system and the management mechanism, and between the large-scale competition and the post-match operation. The contradiction between high cost and low return and the contradiction between economic benefit and social benefit are analyzed. The main factors influencing the utilization of Dalian Sports Center after the competition are analyzed. The operation of Dalian Sports Center is compared and analyzed. Pattern. Combined with their own development requirements to imagine the most appropriate mode of operation, and through the establishment of a joint management committee, diversification, improve supporting facilities, improve the traffic environment, strengthen publicity. Develop the regional economy to ensure the implementation of the operation model.
【学位授予单位】：大连理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G818

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