云南农产品电子商店竞争力影响因素研究

发布时间：2018-02-24 18:02

本文关键词： 云南农产品农产品电子商店竞争力影响因素　出处：《云南财经大学》2014年硕士论文　论文类型：学位论文

【摘要】：现如今，互联网己成为人们生活重要的组成部分，电子商务随着互联网的普及而得到迅猛发展，成为我国新的经济增长点，电子商务的发展不仅急剧地侵占着传统商务的市场份额，同时还潜移默化地改变着人们的思维方式和生活习惯，现代社会的生产方式也随着信息技术的快速发展和广泛应用而发生质的改变。云南省是我国地处西南边陲的资源大省，气候、土壤、水源等自然条件十分适合农作物生长，因而云南当地特色农产品种类丰富、产量巨大，畅销海内外，是云南经济发展的主要增长点之一。然而，云南农产品仅靠传统商务模式营销已经远远无法适应经济社会发展的需要，大力发展电子商务成为云南农产品实现可持续发展的重要方式之一，因此，研究云南省农产品电子商店竞争力影响因素，促进农产品电子商店的快速发展，对于促进云南省电子商务发展，以及促进区域经济发展，缩小贫富差距和构建和谐社会，都具有重要的现实意义。本文以国内外农产品电子商务和电子商店的相关理论研究为基础，通过对农产品电子商店的特点进行系统分析，，将电子商店模式和传统商店模式进行对比分析。基于目前云南省农产品电子商务现状及存在的主要问题，采用模糊层次分析法，从宏观与微观层面对云南农产品电子商店竞争力影响因素进行分析，参考迈克尔·波特的竞争战略轮盘，构建适合于云南农产品电子商店的竞争力模型。结合竞争力模型，从微观和宏观层面提出提升云南农产品电子商店竞争力的对策建议，以达到提高云南农产品电子商店竞争力的目的。
[Abstract]:Nowadays, the Internet has become an important part of people's lives. With the popularity of the Internet, e-commerce has developed rapidly and become a new economic growth point in China. The development of electronic commerce not only encroaches on the market share of traditional business, but also changes people's thinking mode and living habits. With the rapid development and wide application of information technology, the mode of production in modern society has changed qualitatively. Yunnan Province is a large resource province located in the southwest of China. The natural conditions such as climate, soil and water resources are very suitable for crop growth. Therefore, Yunnan has a rich variety of agricultural products with local characteristics, with a huge output, and it is sold well at home and abroad. Yunnan is one of the main growth points of economic development in Yunnan. However, the marketing of agricultural products in Yunnan only depends on traditional business models can no longer meet the needs of economic and social development. The development of electronic commerce has become one of the important ways to realize the sustainable development of agricultural products in Yunnan Province. Therefore, the paper studies the factors affecting the competitiveness of electronic shops of agricultural products in Yunnan Province, and promotes the rapid development of electronic shops of agricultural products. It is of great practical significance to promote the development of electronic commerce in Yunnan Province, to promote the development of regional economy, to narrow the gap between rich and poor and to build a harmonious society. Based on the theoretical research on electronic commerce and electronic shops of agricultural products at home and abroad, this paper makes a systematic analysis of the characteristics of electronic stores of agricultural products. This paper compares the electronic store model with the traditional store mode. Based on the current situation and main problems of agricultural e-commerce in Yunnan Province, the fuzzy analytic hierarchy process is used. This paper analyzes the factors affecting the competitiveness of Yunnan agricultural products electronic stores from the macro and micro levels, and constructs a competitive model suitable for Yunnan agricultural products electronic stores by referring to Michael Porter's competition strategy wheel. In order to improve the competitiveness of electronic shops of agricultural products in Yunnan province, the countermeasures and suggestions are put forward from the micro and macro aspects to improve the competitiveness of electronic shops of agricultural products in Yunnan.
【学位授予单位】：云南财经大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F323.7;F724.6

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