河北建投城镇化建设开发有限公司业务组合战略研究

发布时间：2018-02-28 01:42

本文关键词： 业务组合城镇化县域经济发展战略　出处：《河北工业大学》2014年硕士论文　论文类型：学位论文

【摘要】：面对当今稍纵即逝的历史发展机遇和日趋激烈的市场现状，要求企业必须明确战略定位和发展目标，制定有效的业务组合策略，开拓新的战略发展思路，才能运筹帷幄，决胜千里。本文以河北建投城镇化建设开发有限公司（以下简称“建投城镇化公司”）为主要研究对象，通过对建投城镇化公司自身条件，所处环境以及大的趋势的分析，结合省委、省政府确定的大力发展县域经济和搞大搞强县城的战略部署要求，研究探讨出适应企业时代发展的业务组合战略。建投城镇化公司作为经省政府批准新设立一家以城镇化建设和城市基础设施投资开发为主的国有企业，如何实现依托河北建投集团的产业资源优势，发挥省级城镇化建设开发专业平台作用，力争3--5年打造成为城镇化建设和城市基础设施综合服务商的发展目标，就要站在城镇化业务发展的全局入手，，按照“以土地一级开发为主导，以产业园区建设为支撑，以商业地产开发运营为补充”的业务组合战略，采取土地一、二级联动开发模式，通过加大招商引资力度，引入战略合作伙伴，构建产业发展联盟，在积极参与并主导城镇土地综合整理、基础设施建设、旧城或棚户区改造和安置房建设等一级开发工作的同时，推动、引导相关产业落地和聚集，从而促进区域经济发展和提升商业开发的投资价值，形成“以产带城、以城促产”的良性互动商业发展模式。
[Abstract]:In the face of the fleeting historical development opportunity and the increasingly fierce market situation, enterprises must define their strategic orientation and development objectives, formulate effective business combination strategies, and open up new strategic development ideas. This article takes Hebei Jiantou urbanization Construction and Development Co., Ltd (hereinafter referred to as "Jiantui urbanization Company") as the main research object, through the analysis of the conditions, the environment and the big trend of the construction and investment urbanization company. In combination with the requirements of the provincial party committee and the provincial government for vigorously developing the county economy and strengthening the county seat, this paper studies and discusses the business combination strategy adapted to the development of the enterprise era. As a state-owned enterprise with the approval of the provincial government to set up a new state-owned enterprise, which is based on urbanization construction and investment in urban infrastructure development, how to realize the advantage of industrial resources relying on Hebei Construction and Investment Group, To give full play to the professional platform of provincial urbanization construction and development, and strive to become the development goal of urbanization construction and integrated urban infrastructure service providers for 3 to 5 years, we must start with the overall development of urbanization business. According to the business combination strategy of "taking the land development as the leading factor, taking the industrial park construction as the support, and taking the commercial real estate development and operation as the supplement", adopting the land first and second level linkage development mode, by increasing the intensity of attracting investment, Introducing strategic partners to build industrial development alliances, while actively participating in and leading the development of urban land consolidation, infrastructure construction, renovation of old cities or shantytowns, and housing construction at the same time, To guide related industries to land and gather, thus to promote regional economic development and enhance the investment value of commercial development, and to form a benign interactive commercial development model of "taking cities with production and promoting production with cities".
【学位授予单位】：河北工业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F299.2;F272

【参考文献】