天津高新区促进驰著名商标企业发展对策研究

发布时间：2018-03-07 16:06

本文选题：高新区　切入点：驰著名商标　出处：《天津大学》2014年硕士论文　论文类型：学位论文

【摘要】：驰著名商标是企业重要的无形资产，代表着企业的信誉和形象，也是一个企业对外宣传的名片。维护驰著名商标企业发展的良好环境，促进驰著名商标企业快速发展，是当前政府部门的一项重要任务，也成为振兴区域经济发展的关键环节之一。天津滨海高新技术产业开发区（简称“天津高新区”）多年来始终积极落实商标发展战略规划，全面推进商标战略实施，取得了一系列的成绩，实现了高新区驰著名商标企业发展的新突破。文章作者结合自己在天津高新区政府部门的工作实践，在全面总结高新区驰著名商标企业所取得的成绩与发展成果的基础上，重点分析了当前制约驰著名商标企业进一步发展的因素，并提出了相应的对策建议，为下一阶段高新区促进驰著名商标企业的发展出谋划策。文章共分五个部分，首先在对相关概念的介绍和对国内外有关政企关系的理论综述的基础上，将政企关系进行了详细分析阐述，从实施商标战略的重要性和必要性两方面论述了实施商标战略对于企业发展的重要意义。随后通过分析天津高新区驰著名商标企业发展的现状，高新区促进驰著名商标企业发展的政策和举措，以及企业发展的典型案例，找出当前驰著名商标企业发展中存在的制约因素。最后，文章从促进企业自身发展和指导企业实施商标战略两个方面出发，制订出相应的对策建议，并对今后高新区驰著名商标企业的发展前景进行了展望。
[Abstract]:Chi famous trademark is an important intangible asset of the enterprise, representing the reputation and image of the enterprise, and is also a business card for the enterprise to propagate to the outside world, to maintain the favorable environment for the development of the famous trademark enterprise and to promote the rapid development of the famous trademark enterprise. Tianjin Binhai Hi-tech Industrial Development Zone (TEDA) has been actively implementing the trademark development strategy plan for many years. The comprehensive implementation of the trademark strategy has made a series of achievements and achieved a new breakthrough in the development of famous trademark enterprises in the high-tech zone. On the basis of summing up the achievements and development achievements of famous trademark enterprises in Hi-tech Zone, this paper emphatically analyzes the factors restricting the further development of famous trademark enterprises, and puts forward corresponding countermeasures and suggestions. For the next stage of high-tech zones to promote the development of famous trademark enterprises. The article is divided into five parts. Firstly, on the basis of the introduction of relevant concepts and the theoretical review of the relationship between government and enterprise at home and abroad, the relationship between government and enterprise is analyzed and elaborated in detail. This paper discusses the significance of implementing trademark strategy to the development of enterprises from the two aspects of the importance and necessity of implementing trademark strategy, and then analyzes the current situation of the development of famous trademark enterprises in Tianjin Hi-tech Zone. The policies and measures of promoting the development of famous trademark enterprises in high-tech zones, as well as typical cases of enterprise development, find out the restrictive factors existing in the development of famous trademark enterprises at present. Finally, Starting from the two aspects of promoting the development of the enterprise itself and guiding the enterprise to implement the trademark strategy, this paper puts forward the corresponding countermeasures and suggestions, and looks forward to the development prospects of the famous trademark enterprises in the Hi-tech Zone in the future.
【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F276.44;D630

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