山西省冰雪体育旅游发展研究

发布时间：2018-03-24 12:37

本文选题：山西省　切入点：冰雪运动　出处：《太原理工大学》2017年硕士论文

【摘要】：冰雪体育旅游兴起于19世纪工业时期的欧洲,20世纪中叶逐步发展成熟,冰雪环境的改善与产业组织的专业化促进了欧洲冰雪旅游市场的发展,(如)法国冬季的冰雪旅游收入就高达50亿美元。冰雪体育旅游集娱乐、观光、健身、度假于一体的特点可以有效地带动和促进区域经济的发展。众所周知,旅游是中国近年来发展最快的行业之一,但是不可否认我国的旅游业仍主要停留在人文景观和自然景观观赏的层面,尚未形成全产业链的体育旅游产业发展格局。巨大的市场缺口使得体育旅游产业成为我国的新兴朝阳产业,是我国经济转型及转变发展模式的理性选择。在巨大的市场发展前景预测下,我们也应该理性地看到冰雪运动虽然在我国深受广大人民群众的喜爱,但冰雪旅游在我国的发展却较为滞后,早期多以民间游戏的形式存在,没有形成产业化经营格局,存在巨大的市场真空。随着北京申冬奥的成功,我国冰雪体育旅游产业将走上发展快车道。山西省目前正处于经济结构转型升级的关键节点,政府层面和市场层面均在积极拓展旅游市场,构建旅游产业格局是当务之急。目前山西省的旅游市场存在明显的淡旺季区分,在长达4个月的冬季,缺乏有力的旅游产品支撑。而发展冰雪旅游产业可以有效地填补这一空缺,也成为完善山西整个旅游全产业链条的关键一环。此外,山西省紧邻京津冀地区,同时也是距离南方地区最近的北方山地地区,交通条件便利,为冰雪体育旅游产业的发展提供了广阔的市场储备。与此同时,山西省拥有丰富的山地资源,且冬季结冰期长,非常适合发展冰雪旅游运动。本研究尝试探讨在经济新常态,尤其是山西省经济发展面临较大下行压力的背景下,从体育产业发展的视角入手,探讨山西省冰雪体育旅游业发展的优势、劣势、机遇与挑战以及相应的应对策略。本文从山西省自身发展条件入手,通过多方位考察,综合分析了山西省发展冰雪体育旅游产业的各项基础条件以及综合环境评价,从优势与劣势,机遇与挑战等四个方面对山西省发展冰雪体育旅游的综合条件进行了全方位审视与评估,总结得出山西省开展冰雪体育旅游的SWOT要素。(1)优势:资源条件、区位交通条件、已开展的体育旅游基础条件等。(2)劣势:政府政策缺失、场地设施不完善、宣传力度不足、大众认知度低、专业人才匮乏等。(3)机遇:2022年冬奥会的举办、省内体育产业发展迅速、政府重视程度增加等。(4)威胁:人均GDP和体育消费水平的增长、周边省市地区形成竞争等。在此基础之上,本文采用AHP-SWOT分析法,就山西省发展冰雪体育旅游的各因素进行定性定量分析得出:山西省应采用劣势与机遇(WO)相结合的争取型战略组合,完善内部环境劣势条件,抓住外部机遇大力发展冰雪体育旅游产业。
[Abstract]:Ice and snow sports tourism emerged in Europe in the industrial period of the 19th century and gradually developed and matured in the middle of the 20th century. The improvement of the ice and snow environment and the specialization of industrial organization have promoted the development of the European ice and snow tourism market. (for example, the snow and ice tourism revenue in France in winter is as high as $5 billion.) Ice and snow sports tourism gathers entertainment, sightseeing, and fitness. It is well known that tourism is one of the fastest-growing industries in China in recent years. However, there is no denying that the tourism industry of our country is still mainly on the level of human landscape and natural landscape viewing. The development pattern of sports tourism industry has not yet formed a whole industrial chain. The huge market gap makes sports tourism industry a new rising industry in China. It is a rational choice for China's economic transformation and transformation of development model. Under the forecast of huge market development prospects, we should also rationally see that although ice and snow sports are loved by the broad masses of the people in our country, However, the development of ice and snow tourism in China lags behind. In the early days, most of them existed in the form of folk games, which did not form a pattern of industrialized management. There was a huge market vacuum. With the success of Beijing's bid for the Winter Olympic Games, China's ice and snow sports tourism industry will be on the fast track of development. Shanxi Province is now at the key point of economic restructuring and upgrading. Both government and market levels are actively expanding the tourism market. It is imperative to construct a pattern of tourism industry. At present, there is a clear distinction between the weak and peak seasons in the tourism market in Shanxi Province, and during the winter period of up to four months, There is a lack of strong support for tourism products. The development of ice and snow tourism industry can effectively fill this gap and become a key link in perfecting the entire tourism industry chain in Shanxi. In addition, Shanxi Province is close to the Beijing-Tianjin-Hebei region. At the same time, it is also the northern mountainous region closest to the southern region, with convenient transportation conditions, which provides a broad market reserve for the development of ice and snow sports tourism industry. At the same time, Shanxi Province has abundant mountain resources and has a long ice forming period in winter. This study is very suitable for the development of ice and snow tourism. This study attempts to explore the background of the new normal economy, especially the downward pressure on the economic development of Shanxi Province, starting from the perspective of the development of the sports industry. This paper discusses the advantages, disadvantages, opportunities and challenges of the development of ice and snow sports tourism in Shanxi Province, as well as the corresponding countermeasures. This paper comprehensively analyzes the basic conditions of developing ice and snow sports tourism industry and the comprehensive environmental evaluation in Shanxi Province, from the advantages and disadvantages, This paper reviews and evaluates the comprehensive conditions of developing ice and snow sports tourism in Shanxi Province from four aspects, such as opportunities and challenges, and concludes that the advantages of SWOT in developing ice and snow sports tourism in Shanxi Province are: resource condition, location traffic condition, and so on. Disadvantages: lack of government policy, imperfect site facilities, insufficient publicity, low public awareness, lack of professional personnel, etc.) opportunities: 2022 Winter Olympic Games held, the sports industry in the province developed rapidly. On the basis of this, the author adopts AHP-SWOT analysis method, which is based on the increase of GDP per capita and the level of sports consumption, and the competition between the surrounding provinces and cities. Based on the qualitative and quantitative analysis of various factors in developing ice and snow sports tourism in Shanxi Province, it is concluded that Shanxi Province should adopt a strategic combination of inferiority and opportunity to perfect the inferiority conditions of internal environment. Seize the external opportunity to vigorously develop ice and snow sports tourism industry.
【学位授予单位】：太原理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G80-05

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