泰国消费者对外资企业履行企业社会责任的认知研究

发布时间：2017-12-30 20:19

本文关键词：泰国消费者对外资企业履行企业社会责任的认知研究　出处：《山东大学》2014年硕士论文　论文类型：学位论文

【摘要】：从20世纪60年代开始,许多发展中国家为了改变落后的经济面貌,开始大量引进外资。外资的进入,给发展中国家带来了资本、技术、管理和大量的就业机会,使一些发展中国家的工业化进程大大加快。但是,与此同时,发展中国家的环境问题也开始逐渐加重,从而引起了人们对外资企业履行社会责任的重视。现有研究表明,企业社会责任的范畴很广,是企业对利益相关者所承担的经济责任、法律责任、伦理责任、慈善责任的综合。所以企业想要承担所有的企业社会责任是比较困难的。但是,有研究发现,并不是所有的企业社会责任都能影响消费者的购买行为,甚至企业的某些社会责任活动还可能引起消费者的反感,他们认为这只是企业想要建立良好形象的一种手段。相关研究也发现,不同文化背景的消费者对企业社会责任的认知往往是不同的,每个国家的消费者对企业社会责任的评价标准是有差异的。从研究现状来看,西方国家对企业社会责任的研究已经有了比较长的时间,但是在发展中国家的研究还属于初步阶段,一般只有大概20年的时间,所以对发展中国家来说企业社会责任研究还是比较新的领域,很多方面还有待进行研究。尤其是在泰国,企业社会责任的研究一直没有受到足够的重视,研究的数量比较少,而且比较集中在对国内企业的研究,几乎没有进行在泰外资企业社会责任的研究。因此,本文以泰国消费者为样本,以在泰国的美国、日本和中国企业为研究对象,研究泰国消费者对外资企业社会责任履行的认知,以丰富该领域的研究。本文在前人研究的基础上,运用企业社会责任的相关理论,提出本文的研究模型和假设,通过问卷调查的方法收集数据,利用SPSS软件对数据进行分析,验证所提出的假设,并为外资企业在泰国履行企业社会责任提供建议和启示。本研究通过问卷调研收集了来自泰国全国的208份有效样本。研究发现不同的泰国消费者对外资企业社会责任的认知是有差异的；同时,泰国消费者认为在企业社会责任中经济责任最重要,其次是伦理责任,再次是法律责任,最后是慈善责任。此外,关于对在泰国投资的美国、日本和中国企业履行社会责任的认知,泰国消费者对美国企业的评价最高,其次是日本企业,最后是中国企业。针对泰国消费者对外资企业履行社会责任的不同认知,本文建议,外资企业在泰国应重视消费者对企业社会责任构成要素的不同认知,应突出各个社会责任要素的重点,尤其是中国企业在泰国投资时应提高对企业社会责任的重视程度。
[Abstract]:Since 1960s, in order to change the backward economic outlook, many developing countries have begun to introduce a large number of foreign capital. The entry of foreign capital has brought capital and technology to developing countries. Management and massive employment opportunities have significantly accelerated the industrialization process in some developing countries, but at the same time environmental problems in developing countries have begun to grow. As a result, people pay attention to the social responsibility of foreign-funded enterprises. The existing research shows that the scope of corporate social responsibility is very wide, which is the economic responsibility, legal responsibility and ethical responsibility of the enterprise to the stakeholders. Therefore, it is difficult for enterprises to assume all corporate social responsibility. However, some studies have found that not all corporate social responsibility can affect consumer buying behavior. Even some corporate social responsibility activities may cause disgust among consumers, who believe that this is just a means to create a good image of the business. Relevant research has also found. Consumers from different cultural backgrounds often have different perceptions of corporate social responsibility, and the evaluation criteria of corporate social responsibility are different in each country. From the point of view of the current research situation, the research on corporate social responsibility in western countries has been for a long time, but the research in developing countries is still a preliminary stage, generally only about 20 years. Therefore, for developing countries, corporate social responsibility research is still a relatively new field, many aspects still need to be studied. Especially in Thailand, the research of corporate social responsibility has not been paid enough attention to. The number of research is relatively small, and more focused on domestic enterprises, almost no research on the social responsibility of foreign-funded enterprises in Thailand. Therefore, this paper takes Thai consumers as samples, to the United States in Thailand. In order to enrich the research in this field, Japanese and Chinese enterprises studied the cognition of Thai consumers on the social responsibility performance of foreign companies. On the basis of previous studies, this paper puts forward the research model and hypothesis of this paper by using the theory of corporate social responsibility, collects the data by questionnaire, and analyzes the data by using SPSS software. Verify the hypotheses and provide suggestions and implications for foreign-funded enterprises to fulfill their corporate social responsibility in Thailand. This study collected 208 valid samples from Thailand through questionnaire survey. The study found that different Thai consumers have different perceptions of foreign corporate social responsibility; At the same time, Thai consumers believe that economic responsibility is the most important in corporate social responsibility, followed by ethical responsibility, legal responsibility again, and finally charitable liability. In addition, about the United States of America investing in Thailand. Japanese and Chinese enterprises are perceived to fulfill their social responsibility. Thai consumers have the highest evaluation of American enterprises, followed by Japanese enterprises and Chinese enterprises. In view of the different cognition of Thai consumers on the social responsibility of foreign-funded enterprises, this paper suggests that foreign-funded enterprises should attach importance to the different cognition of the components of CSR among consumers in Thailand. Emphasis should be placed on various elements of social responsibility, especially when Chinese enterprises invest in Thailand, they should pay more attention to corporate social responsibility.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F133.6;F270

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