基于区域品牌的劳动密集型产业集群升级研究

发布时间：2018-01-01 07:27

本文关键词：基于区域品牌的劳动密集型产业集群升级研究　出处：《西北大学》2014年硕士论文　论文类型：学位论文

【摘要】：随着经济全球化市场的进一步推进,国与国之间、地区与地区之间的竞争不再停留在企业等微观经济个体上,而是更多的以产业集群的形式影响经济发展和社会进步。劳动密集型产业作为我国的主要产业,其巨大的竞争优势能给区域经济发展带来积极作用,各级政府部门都在积极引导和培育本地劳动密集型产业集群形成和发展。在日益激烈的竞争环境中,区域品牌的建设在帮助产业集群形成高层次的竞争优势显得尤为重要,与单个企业品牌相比,区域品牌代表的是产业集群甚至集群所处区域的整体形象,良好的形象能够形成优质的投资环境,吸引投资、扩大市场规模,推动区域的经济发展和社会发展。基于此,本文拟从区域品牌的角度探讨劳动密集型产业集群升级机制的问题。在全面梳理国内外现有理论成果的基础上,通过研究产业集群升级的驱动因素,分析区域品牌带动劳动密集型产业集群有效升级的作用机制。具体而言,在前人研究的基础上,本文拟从以下三个方面展开研究。首先,对产业集群和区域品牌现有理论进行整理、归纳,通过这个过程发现区域品牌在促进产业集群升级方面具有重要作用,进而以学术界已经或较为成熟的理论成果作为研究基础,进一步探索劳动密集型产业集群升级的升级过程和驱动因素。其次,通过对我国劳动密集型产业集群的现状研究,总结出现阶段集群发展方面曝露出来的弊端与瓶颈。接着对区域品牌促进劳动密集型产业集群升级的作用机制做重点研究。先进行区域品牌的功能效应分析,然后从企业内部升级和外延式升级两个方面研究作用机制和路径。这部分内容从区域品牌角度出发,围绕产业集群升级相关理论展开讨论,是本文的核心内容。最后,结合陕西苹果产业集群的形成因素和发展现状,利用上文的理论框架提炼出集群内引入区域品牌的意义及相关启示。即通过对陕西苹果的调查研究,结合掌握的一手、二手资料将研究所得到的理论运用到实践当中。通过理论分析以及对陕西渭北苹果的案例分析,本文认为区域品牌对于劳动密集型产业集群升级的促进和转型从三方面来展开：首先,区域品牌通过提高集群知名度,推动集群实现由规模扩张向内涵提升的发展转变；其次,通过促进集群企业间的合作交流,带动区域经济效益提升,实现了集群由低端化向高端化的跨越；最后,区域品牌和产业集群形象与知名度的不断扩大,实现了集群由低层次成本优势向高端品牌优势的跃迁。
[Abstract]:With the further advance of economic globalization market, between countries, the competition between area and area no longer stay in the micro economy of individual enterprises, but more in the form of industrial cluster influence economic development and social progress. The labor intensive industry as the main industry of our country, the huge competitive advantage can bring positive effect the regional economic development, the government departments at all levels are actively guiding and nurturing local labor intensive formation and development of industrial clusters. In the increasingly fierce competition environment, the construction of the regional brand formed high level competitive advantage is very important in helping the industry cluster, compared with the single brand, regional brand is the representative of the industrial cluster even the overall image of the cluster region, good image quality can form the investment environment, attract investment, expand the market size, by promoting regional Economic development and social development.
Based on this, this article intends to explore the labor intensive industry cluster upgrade mechanism from the angle of regional brand problem. Based on a comprehensive combing the existing theories at home and abroad, the driving factors by upgrading of industrial clusters, analysis the mechanism of regional brand driven labor intensive industry cluster upgrade. Specifically, based on the previous research on this paper study from the following three aspects.
First of all, on the industrial cluster and regional brand existing theory of finishing, induction, through the discovery process of the regional brand plays an important role in promoting the upgrading of industrial clusters, and then to the academic circles already or mature theory as the research foundation, further exploration of labor intensive industry cluster upgrade upgrade process and driving factors. Secondly, through the current research situation of industrial clusters in China labor intensive, summed up the shortcomings and bottlenecks stage of cluster development exposed. Then on the regional brand to promote the upgrading mechanism of labor intensive industry cluster analysis. Study on functional effects to the regional brand, and then upgrade two aspects to research the mechanism and path from the upgrade and the extension of enterprise. This part starts from the regional brand perspective, on the upgrading of industrial clusters theory for expansion Theory is the core content of this paper. Finally, combined with the formation factors and development actuality of Shaanxi apple industry cluster, using the above theoretical framework to extract and related implications in the cluster into the regional brand. Through the investigation of Shaanxi apple, with a master hand, second-hand information will be obtained from the research theory to practice.
Through theoretical analysis and case analysis of Shaanxi apple, the regional brand for the labor intensive industry cluster upgrading and promoting the transformation from three aspects: first, the regional brand cluster by increasing visibility, promote the development of cluster to realize transformation from scale expansion to connotation upgrade; secondly, through the promotion of enterprise clusters exchanges and cooperation, promote regional economic benefits, realize the cluster from low-end to high-end span; finally, the regional industrial cluster and brand image and expanding visibility, realized the transition from low level cluster cost advantage to the high-end brand advantage.

【学位授予单位】：西北大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F127;F273.2

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