济南高新区生命科学城招商引资策略研究

发布时间：2018-01-08 08:25

本文关键词：济南高新区生命科学城招商引资策略研究　出处：《山东师范大学》2017年硕士论文　论文类型：学位论文

【摘要】：随着我国生命科学产业的发展,生物医药专业园区出现在人们视野,作为生命科学产业的载体,生命科学产业园由初期的载体提供到平台打造、产业孵化、基金服务、成果转化等多重功能转化,但是依然存在同类园区过多、缺乏统一规划,产业过于低端等问题。招商引资作为园区生存发展壮大的必要手段,经过三十年的不断完善,招商理念、思路、方法、渠道都有了新的突破,但是招商引资依然存在着过于依赖政策、过分价格竞争、缺乏有效手段等问题。生命科学城作为生命科学产业园区的一员,是济南高新区管委会打造的寓产城于一体的高科技产业发展专业园区,是济南高新区“一区两城两谷”的重要组成部分,总规划面积近60平方公里,以经十路为界分为南区、北区,南区主要打造引进高端养老产业康复中心、医疗服务并与之关联配套的国际医院等专业医疗机构、建设“健康产业特色小镇。北区计划打造成果转化区,引进科研院所,促进成果转化和军地融合项目的落地,生产物流区,引进生物医药(含化药、生物药、中药、医药销售等),医疗器械、医药物流、粒子治癌装备、医用材料、保健品、化妆品等企业产业化项目,生活配套区,引进开发投资商、地产商。生态示范区,引进现代农业项目,打造与生命科学城相配套的“桃花园”。本文基于对生命科学产业外部发展环境和生命科学城优势、劣势、机会、威胁的分析,找出生命科学城的目标客户群体,并针对目标客户群体,运营6P营销理论设计营销策略,为生命科学城及同类园区的进一步发展提供依据。本文分为七章,第一章绪论,第二章论文相关理论的研究综述,第三章国内外生物医药园区和招商引资发展现状,第四章生物医药产业PEST模型分析,第五章济南高新区生命科学城SWOT分析,第六章济南高新区生命科学城招商引资STP分析,第七章生命科学城6P营销策略。
[Abstract]:With the development of life science industry in China, biomedical professional park appears in people's vision, as the carrier of life science industry, life science industry park from the initial carrier to the platform to build, industry hatching. The fund service, the achievement transformation and so on multi-function transformation, but still exists the similar park too many, lacks the unified plan, the industry too low end and so on question. After 30 years of continuous improvement, investment ideas, ideas, methods, channels have made new breakthroughs, but there is still too much reliance on investment policies, excessive price competition. As a member of the life science industry park, life science city is a high-tech industry development professional park built by Jinan High-tech Zone Management Committee. Jinan high-tech zone "one zone, two cities and two valleys" is an important part of the total planning area of nearly 60 square kilometers, divided into the Southern District by the 10 roads, North, Southern District mainly to create the introduction of high-end old-age industry rehabilitation center. Medical services and related international hospitals and other professional medical institutions, to build "health industry characteristics of small towns. North District plans to build the achievements of the transformation area, the introduction of scientific research institutes." Promote achievement transformation and integration of military and local projects, production logistics areas, the introduction of biomedical (including chemical drugs, biological drugs, traditional Chinese medicine, pharmaceutical sales, etc.), medical devices, medical logistics, particle cancer equipment, medical materials. Health products, cosmetics and other enterprise industrialization projects, living supporting areas, the introduction of development investors, real estate developers. Ecological demonstration areas, the introduction of modern agricultural projects. Based on the analysis of the external development environment of life science industry and the advantages, disadvantages, opportunities and threats of life science city. Find out the target customer group of life science city, and aim at the target customer group, operate 6P marketing theory design marketing strategy, provide the basis for the further development of life science city and similar park. This article is divided into seven chapters. The first chapter is the introduction, the second chapter is the summary of the related theories, the third chapter is the current situation of domestic and foreign biomedical parks and attracting investment, and the 4th chapter of biomedical industry PEST model analysis. Chapter 5th SWOT analysis of Jinan High-tech Zone Life Science City, 6th Chapter Jinan High-tech Zone Life Science City attracting Investment STP Analysis, 7th Chapter Life Science City 6P Marketing Strategy.
【学位授予单位】：山东师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F127

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