对外招商引资进程中的竞争情报应用研究

发布时间：2018-03-10 18:12

本文选题：对外招商引资　切入点：竞争情报　出处：《苏州大学》2014年硕士论文　论文类型：学位论文

【摘要】：改革开放以来，我国许多地区通过引进外商外资来带动地方经济发展。外资企业在华投资不仅带来了先进的生产技术，而且还把科学的管理经验引入我国。正因为如此，一些地区采用不同的手段和方法通过开发区建设来吸引大批外商投资设厂。在这一过程中，各对外招商引资地区之间必然存在着竞争。如何才能在激烈的竞争中获胜？竞争情报的收集与应用成为其关键因素之一。本文主要是关于对外招商引资进程中的竞争情报应用研究。在理论层面，本文在阐述竞争情报与对外招商引资理论的基础上，将竞争情报与对外招商引资理论相结合，分析对外招商引资的竞争环境情报、竞争对手情报、战略竞争情报与战术竞争情报，并构建对外招商引资竞争情报系统。在应用层面，本文试图以苏州工业园区为例，用上述竞争情报理论，分析苏州工业园区在引入新加坡投资时所处的竞争环境，面对的竞争对手，以及所采取的战略战术，，并运用对外招商引资竞争情报系统分析苏州工业园区的对外招商引资活动。
[Abstract]:Since the reform and opening up, many regions in China have brought foreign investment to promote local economic development. The investment of foreign-funded enterprises in China has not only brought advanced production technology, but also introduced scientific management experience into our country. Some regions adopt different means and methods to attract a large number of foreign investment to set up factories through the construction of development zones. In this process, there must be competition among the regions that attract foreign investment. How can they win in the fierce competition? The collection and application of competitive intelligence has become one of the key factors. On the theoretical level, on the basis of expounding the theory of competitive intelligence and attracting foreign investment, this paper combines the theory of competitive intelligence with the theory of attracting foreign investment, and analyzes the competitive environment information and rival information of foreign investment. Strategic competitive intelligence and tactical competitive intelligence, and the construction of foreign investment competitive intelligence system. At the application level, this paper attempts to take Suzhou Industrial Park as an example, using the above competitive intelligence theory, to analyze the competitive environment, competitors and strategic tactics adopted by Suzhou Industrial Park in introducing Singapore investment. And use the foreign investment competitive intelligence system to analyze the Suzhou Industrial Park's foreign investment activities.
【学位授予单位】：苏州大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F127;G350

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