中国的国家形象构建:拉美的视角

发布时间：2018-03-20 13:21

本文选题：中国　切入点：国家形象　出处：《拉丁美洲研究》2016年05期 　论文类型：期刊论文

【摘要】：随着中国的崛起和"走出去"战略的推进,中国的国家形象意识日益增强。相对于其他地区,拉美距离中国更遥远,文化更复杂,受西方价值理念影响更深,从而给中国在该地区的形象构建带来了特别的挑战。本文通过对美国皮尤态度调查和"拉美晴雨表"公司有关拉美对华认知的连续调查进行比较性分析,发现中国在拉美的形象虽好于在西方世界的形象,但远逊于在非洲的形象。其背后的原因主要可归结于四点:中国对拉美的认知反过来影响了拉美对华认知;拉美的历史和文化形成过程导致拉美人对一切外来者采取怀疑和忧虑态度;在不同文化碰撞和融合中形成的拉美文化本质上是一种西方文化占主导的混合文化,与中国文化差异较大,由此成为中拉认知偏差的核心根源;西方媒体对拉美媒体的主导性影响和中国对外传播能力相对滞后,导致中国在拉美的形象构建尤其困难。作者认为,鉴于国家形象日益成为国家利益的构成要素,亟须采取综合措施提升中国在拉美地区的形象。
[Abstract]:With the rise of China and the promotion of the "going out" strategy, China's national image consciousness is growing. Compared with other regions, Latin America is more distant from China, more complex in culture, and more deeply influenced by Western values. This paper makes a comparative analysis of Pew attitude Survey in the United States and the successive surveys of Latin American Barometer on Latin America's perception of China. It is found that China's image in Latin America is better than that in the western world, but it is far inferior to that in Africa. The reasons behind it can be attributed to four main reasons: China's cognition of Latin America affects Latin America's perception of China in turn; The formation of Latin American history and culture led Latin Americans to take a skeptical and anxious attitude towards all outsiders. The Latin American culture formed in the collision and integration of different cultures was essentially a mixed culture dominated by western culture. The difference between Chinese culture and Chinese culture has become the core source of cognitive bias between China and Latin America. The dominant influence of western media on Latin American media and the relative lag of China's ability to communicate abroad lead to the difficulty of constructing China's image in Latin America. In view of the fact that national image is becoming an important element of national interest, it is urgent to take comprehensive measures to enhance China's image in Latin America.
【作者单位】：中国社会科学院拉美研究所综合理论研究室;中国社会科学院阿根廷研究中心;
【基金】：国家社会科学基金2015年重大项目“中拉关系与对拉战略研究”(编号:ZDA067)的阶段性成果
【分类号】：F125.5

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