世界自然遗产景区消费对区域经济的综合乘数效应与扩散路径研究

发布时间：2018-04-19 14:22

本文选题：世界自然遗产景区消费 + 旅游乘数效应　；参考：《产经评论》2017年04期

【摘要】：旅游业的产业地位不断上升,但各地在旅游发展模式方面却缺乏创新。门票经济思维依然主导着绝大多数地区旅游业的发展。如何评估景区消费对旅游目的地的综合经济效应,尚存在不足。在此背景下,以世界自然遗产地广东丹霞山为案例,运用投入产出分析方法,引入旁侧效应理论,构建景区消费乘数效应结构树模型,深入揭示自然遗产景区门票消费对区域经济的乘数效应与扩散路径。根据景区消费乘数效应结构树模型,自然遗产景区消费乘数效应包括内生路径传导的产业波及效应和外生路径传导的旁侧效应,两种路径分别通过直接效应和间接效应的作用最终体现为景区消费的综合乘数效应。丹霞山景区案例测算结果表明:景区门票消费每创造1个单位的增加值,可通过内生路径即产业波及效应带动国民经济其它部门0.82个单位的增加值;此外,通过外生路径即旁侧效应直接和间接带动当地国民经济12.75个单位的增加值。外生路径乘数效应是内生路径乘数效应的15.5倍,可见自然遗产景区消费带来的旁侧效应是极其巨大的。依据研究结果,为公共旅游资源景区目的地政府科学选择旅游发展模式,合理制定景区价格政策提出相关建议。
[Abstract]:The status of tourism industry is rising, but the tourism development model is lack of innovation.Ticket economy thinking still dominates the development of tourism in most regions.How to evaluate the comprehensive economic effect of scenic area consumption on tourist destination is still insufficient.Under this background, taking Danxia Mountain as a case, using the method of input-output analysis and introducing the theory of side-effect, the structure tree model of consumption multiplier effect in scenic spot is constructed.Deeply reveal the multiplier effect and diffusion path of ticket consumption on regional economy in natural heritage scenic spots.According to the structure tree model of scenic spot consumption multiplier effect, the natural heritage scenic spot consumption multiplier effect includes the industrial ripple effect of endogenous path conduction and the side effect of exogenous path transmission.The effect of direct effect and indirect effect of the two paths are reflected in the comprehensive multiplier effect of scenic area consumption.The result of the case study of Danxia Mountain Scenic spot shows that for every unit added by ticket consumption, the added value of 0.82 units in other sectors of the national economy can be driven by endogenous path, that is, industrial ripple effect.The added value of 12.75 units of the local national economy is directly and indirectly driven by the exogenous path, that is, the side-effect.The exogenous path multiplier effect is 15.5 times that of the endogenous path multiplier effect.Based on the research results, the author puts forward some suggestions for the government to scientifically choose the tourism development model and make reasonable price policy for the public tourism resources destination.
【作者单位】：暨南大学管理学院;
【基金】：教育部人文社会科学研究规划基金一般项目“世界自然遗产地景区消费对区域经济的影响机制研究:旅游乘数的视角”(项目编号:16YJA790032,项目负责人:刘益) 国家社会科学基金项目“投入产出乘数效应视角下世界自然遗产景区门票定价理论研究”(项目批准号:17BJY230,项目主持人:刘益)
【分类号】：F127;F592.7

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