共享经济下我国消费者参与协同消费的影响因素研究

发布时间：2018-04-21 02:27

本文选题：协同消费 + 共享经济　；参考：《西南交通大学》2017年硕士论文

【摘要】：共享经济作为一种新的经济浪潮,迅速席卷全球,使共享的理念逐步深入人心,影响着人们的消费观念,改变着人们的消费行为,并形成了一种新的消费模式,即协同消费。全球经济不景气及日益严峻的生态环境问题促使人们开始反思传统消费模式,而协同消费作为一种绿色环保、科学有效的消费模式越来越备受关注。当前国内协同消费的共享平台虽然有所发展,但市场仍存在很大的挖掘空间。找出消费者参与协同消费的影响因素,对于如何提高协同消费的参与度,促进社会可持续发展具有重要意义。本文结合以往研究成果及我国消费者的实际情况,找出可能影响消费者参与协同消费的影响因素。基于协同消费的环保特质及我国消费者的环保意识,将以往模型的参与收益部分重新划分为个人利得和社会利得,运用技术接受模型及相关理论构建参与协同消费的影响因素模型,以专车行业为例进行实证。研究结果表明参与协同消费的个人利得、社会利得、社会影响、感知有用、感知易用是增强消费者的参与意向,促进消费者参与协同消费的主要因素;而成本感知则是通过降低消费者的参与意向,阻碍消费者参与协同消费的主要因素。最后根据本文研究结论为我国协同消费平台的发展,提高协同消费参与度提出相关建议。
[Abstract]:As a new economic tide, sharing economy is sweeping the whole world rapidly, which makes the idea of sharing go deep into people's heart, influence people's consumption concept, change people's consumption behavior, and form a new consumption mode, that is, coordinated consumption. The global economic depression and the increasingly severe ecological environmental problems urge people to start to reflect on the traditional consumption mode. As a kind of green environmental protection, the scientific and effective consumption mode of collaborative consumption has been paid more and more attention. Although the domestic collaborative consumption sharing platform has developed, but there is still a lot of market space. It is of great significance to find out the influencing factors of consumer participation in collaborative consumption and how to improve the participation of collaborative consumption and promote the sustainable development of society. Based on the previous research results and the actual situation of consumers in China, this paper finds out the factors that may affect consumers' participation in collaborative consumption. Based on the environmental characteristics of cooperative consumption and the awareness of environmental protection of Chinese consumers, the participation benefits of the previous models are reclassified into personal and social benefits. Based on the technology acceptance model and related theories, this paper constructs a model of influencing factors involved in collaborative consumption, taking the special car industry as an example. The results show that personal gain, social gain, social influence, perceived usefulness and perceived ease of use are the main factors to enhance consumer participation intention and promote consumer participation in collaborative consumption. Cost perception is the main factor that hinders consumers from participating in cooperative consumption by reducing consumers' intention to participate. Finally, according to the conclusion of this paper, some suggestions are put forward for the development of collaborative consumption platform and the improvement of collaborative consumption participation.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F713.55

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