中国跨国企业海外子公司市场适应性演化研究

发布时间：2018-05-05 06:43

本文选题：主导行为 + 网络嵌入　；参考：《管理学报》2017年12期

【摘要】：通过对天士力公司4家海外子公司的国际化发展进行纵向多案例对比分析,基于主导行为与网络嵌入的视角构建了海外子公司市场适应性演化模型。该模型表明,来自东道国的制度压力及其变化构成了子公司市场适应性演化前提和动机;子公司初创阶段会以外部主导行为开拓市场寻求以强关系嵌入当地市场网络,进而提升对市场的响应性;伴随着子公司的发展,外部主导行为和内部主导行为的相互强化会促进子公司构建以自身为核心的二元网络结构,从而对响应性和绩效的提升产生正向积极影响;当子公司陷入强关系网络结构时将负向影响市场适应性和子公司成长;子公司内外部主导行为、网络嵌入和市场适应性是一个动态演化和不断调整的过程,起始于外部主导行为并呈现出三者间相互影响、不断迭代和螺旋式发展的特征。研究结论对中国跨国企业海外子公司的市场适应性研究和实践具有一定借鉴作用。
[Abstract]:By comparing and analyzing the internationalization development of four overseas subsidiaries of Tianshili Company, this paper constructs the adaptive evolution model of overseas subsidiaries from the perspective of dominant behavior and network embedding. The model shows that the institutional pressure from the host country and its changes constitute the premise and motivation of the adaptive evolution of the subsidiary market. In the initial stage, the subsidiary develops the market with external dominant behavior and seeks to embed the local market network with strong relationships. With the development of subsidiaries, the mutual reinforcement of external dominant behavior and internal dominant behavior will promote the subsidiary to build a dual network structure with its core. It has a positive and positive impact on responsiveness and performance improvement; when the subsidiary falls into a strong network structure, it will negatively affect the market adaptability and the growth of the subsidiary; the internal and external dominant behavior of the subsidiary, Network embedding and market adaptability is a dynamic evolution and continuous adjustment process, starting from the external dominant behavior and showing the characteristics of interaction, iteration and spiral development. The conclusions can be used for reference in the research and practice of overseas subsidiaries of Chinese multinational enterprises.
【作者单位】：南开大学商学院;青岛理工大学商学院;山东青年政治学院经济管理学院;
【基金】：国家自然科学基金资助重点项目(71532005);国家自然科学基金资助项目(71472097);国家自然科学基金资助青年项目(71702086)
【分类号】：F125;F276.7

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