资源异质性、东道国因素与中国企业OFDI模式选择

发布时间：2018-05-16 16:06

本文选题：资源异质性 + 东道国因素　；参考：《中国地质大学学报(社会科学版)》2017年05期

【摘要】：企业OFDI进入模式是资源异质性与东道国因素相互作用的函数。本文从资源异质性角度出发,结合东道国因素,探讨不同的东道国投资环境下资源异质性对企业OFDI进入模式选择的影响机制。实证结果表明,资源异质性对中国企业OFDI进入模式的作用不同,其中具有较强研发资源和创新资源的中国跨国企业更倾向于选择新建投资的方式进入海外市场;具有充裕管理资源的中国跨国企业更倾向于选择跨国并购的方式进入海外市场,但企业营销资源对投资模式的选择效应并不明显;关于东道国因素,本文发现只有东道国市场潜力显著,而东道国投资成本和投资风险不具备统计上的显著。在此基础上,本文为中国企业OFDI模式选择提出有效建议。
[Abstract]:Enterprise OFDI entry mode is a function of the interaction between resource heterogeneity and host country factors. From the perspective of resource heterogeneity and combined with host country factors, this paper discusses the influence mechanism of resource heterogeneity on OFDI entry mode selection in different host country investment environment. The empirical results show that the effect of resource heterogeneity on OFDI entry mode of Chinese enterprises is different. Chinese multinational enterprises with strong R & D resources and innovative resources are more inclined to choose the way of new investment to enter the overseas market. Chinese multinationals with abundant management resources tend to choose the way of cross-border M & A to enter overseas market, but the choice effect of marketing resources on investment mode is not obvious. This paper finds that only the host country has significant market potential, but the host country's investment cost and investment risk are not statistically significant. On this basis, this paper provides effective suggestions for the choice of OFDI mode for Chinese enterprises.
【作者单位】：中国地质大学(武汉)经济管理学院;
【基金】：教育部人文社科青年基金项目“异质性视角下中国制造企业OFDI进入模式与策略研究”(16YJC790070)
【分类号】：F125;F279.2

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