消费与储蓄：自我构建与社会存在的交互影响

发布时间：2018-06-11 17:26

本文选题：消费与储蓄 + 社会存在　；参考：《上海交通大学》2014年硕士论文

【摘要】：目前，我国储蓄率一度超过50%，超过了消费在GDP中的比重，成为全球储蓄率最高的国家，带来了一系列经济与社会问题，研究消费者对于消费与储蓄的选择问题对于刺激消费、解决储蓄率过高的问题具有重要意义。过去关于消费与储蓄的研究大多从宏观的经济层面出发研究收入、社保、养老等因素，，而近来研究者开始从微观的个体层面关注社会、文化、情境等心理和行为因素对储蓄与消费选择行为的影响。本文将要探讨的社会存在与自我构建就是影响消费者行为的两种因素。本文首先通过两个实验前测选择了合适的刺激物；然后在消费与储蓄的目标冲突的情况下，通过实验一研究了社会存在对于消费与储蓄选择的影响;最后通过实验二的2×2实验探究了社会存在与自我构建的交互作用及其内在原因。研究结果表明：（1）消费者在有社会存在下比在无社会存在下更倾向于选择和消费目标相一致的行为；（2）自我构建与社会存在对个体消费与储蓄的选择存在交互作用；（3）对于相依自我个体，社会存在所引起的压力部分中介了社会存在对消费与储蓄选择的影响。本文研究结果有助于拓展消费储蓄、社会存在与自我构建的相关理论，对促进零售店铺的销售具有借鉴意义，也对降低储蓄率、促进消费有一定的指导意义。
[Abstract]:At present, China's savings rate once exceeded 50% of GDP, exceeding the proportion of consumption in GDP, becoming the country with the highest saving rate in the world, bringing about a series of economic and social problems. The study of consumers' choice of consumption and savings has contributed to stimulating consumption. It is of great significance to solve the problem of excessive savings rate. In the past, most of the studies on consumption and savings were based on macro-economic aspects, such as income, social security, old-age care, etc. Recently, researchers have begun to focus on society and culture at the micro individual level. The influence of psychological and behavioral factors such as situation on saving and consumption choice behavior. The social existence and self-construction that this paper will discuss are the two factors that influence consumer behavior. The influence of social existence on the choice of consumption and savings is studied through experiment 1. Finally, through the 2 脳 2 experiment of experiment 2, the interaction between social existence and self-construction and its internal reasons are explored. The results show that consumers are more inclined to choose and consume in the presence of society than in the absence of social existence. (2) the interaction between self-construction and social existence on the choice of individual consumption and savings. The pressure caused by social existence partly mediates the influence of social existence on consumption and savings choice. It has some guiding significance to promote the sales of retail stores, to reduce the savings rate and to promote consumption.
【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F126.1

【共引文献】