南昌市消费者对转基因食品认知及购买意愿研究
发布时间：2018-12-28 21:43
【摘要】：自1983年第一例转基因烟草的诞生,到1994年美国孟山都公司的延熟西红柿的批准上市,转基因技术得到了迅猛地发展。但发展的同时也伴随着诸多争议,争议的焦点主要集中在:(1)转基因食品是否真正安全;(2)转基因食品是否应该进行商业化推广;(3)转基因食品是否应该进行标识。各方学者专家观点不一,并且始终没有一个准确的定论。随着食品安全问题的日益突出,转基因食品成为消费者关注的焦点。无论是转基因技术本身还是未来的应用与发展,消费者在其中都扮演着十分重要的角色。本研究通过问卷调查的方式了解南昌市消费者对于转基因食品认知程度及购买意愿情况。根据问卷体系运用SPSS软件分别分析了影响消费者对转基因食品了解程度、获取信息渠道、优缺点感知、购买行为与意愿、对转基因食品整体评价和信任程度的因素。并运用Mplus软件进行结构方程模型的构建,探究购买意愿与认知、感知收益、感知风险和信任度4个潜在变量之间的关系,并得出感知风险与感知收益是影响消费者购买意愿最重要的因素。通过对研究结果的分析得出以下主要结论:(1)消费者对转基因食品认知水平有限,个体差异较为明显;(2)感知收益与感知风险是影响消费者购买意愿的重要因素;(3)消费者对信息来源主体不信任,且存在信息不对称;(4)消费者对转基因食品发展前景较为看好,但需加强监管。并针对以上结论提出了对应的建议:(1)加强宣传科普力度,提高消费者认知;(2)加强安全评价,适时适度推广;(3)规范信息传播渠道,解决信息不对称;(4)加强政策引导,完善相关法律法规;(5)加大投资力度,培养民族企业。关于转基因食品的研究多为基于转基因技术本身、道德伦理和经济政治意义进行探讨,本研究以消费者为视角,了解其真实感受与需求。可以为政府制定相关管理政策、生产经营者进行商业推广提供科学依据,有利于生物科技产业的健康发展。
[Abstract]:From the birth of the first transgenic tobacco in 1983 to the approval and listing of the long-ripened tomatoes of Monsanto Corporation in 1994, the transgenic technology has been developed rapidly. But at the same time, the development is accompanied by many controversies, which focus on: (1) whether GM food is really safe, (2) whether GM food should be commercialized and popularized; (3) whether GM food should be marked. Scholars and experts from all sides have different views and have never had an accurate conclusion. With the growing problem of food safety, genetically modified food has become the focus of attention of consumers. Consumers play a very important role in the application and development of GM technology itself and in the future. The purpose of this study was to investigate the cognition and purchase intention of GM food in Nanchang City. According to the questionnaire system, SPSS software was used to analyze the factors influencing consumers' understanding of GMF, access to information, perception of advantages and disadvantages, purchase behavior and willingness, overall evaluation and trust of GMF. Using Mplus software to construct the structural equation model, to explore the relationship between purchase intention and four potential variables: cognition, perceived income, perceived risk and trust. It is concluded that perceived risk and perceived income are the most important factors affecting consumers' purchase intention. The main conclusions are as follows: (1) the cognitive level of GMF is limited, and the individual differences are obvious; (2) perceived income and perceived risk are the important factors that affect consumers' willingness to buy. (3) consumers do not trust the source of information, and there is information asymmetry. (4) consumers have a good prospect for the development of GM food, but need to strengthen supervision. In view of the above conclusions, the corresponding suggestions are put forward: (1) to strengthen the propaganda of science popularization, to improve consumers' cognition; (2) to strengthen the safety evaluation, to promote it in a timely and appropriate manner; (3) to standardize the channels of information dissemination, and to solve the information asymmetry; (4) strengthen policy guidance, perfect relevant laws and regulations, (5) increase investment, train national enterprises. The research on genetically modified food is mostly based on the transgenic technology itself, moral ethics and economic and political significance. This study takes the consumer as the perspective to understand its true feelings and needs. It can provide scientific basis for the government to formulate relevant management policies and for production operators to carry out commercial promotion, which is conducive to the healthy development of biotechnology industry.
【学位授予单位】：江西财经大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F126.1
本文编号：2394473
[Abstract]:From the birth of the first transgenic tobacco in 1983 to the approval and listing of the long-ripened tomatoes of Monsanto Corporation in 1994, the transgenic technology has been developed rapidly. But at the same time, the development is accompanied by many controversies, which focus on: (1) whether GM food is really safe, (2) whether GM food should be commercialized and popularized; (3) whether GM food should be marked. Scholars and experts from all sides have different views and have never had an accurate conclusion. With the growing problem of food safety, genetically modified food has become the focus of attention of consumers. Consumers play a very important role in the application and development of GM technology itself and in the future. The purpose of this study was to investigate the cognition and purchase intention of GM food in Nanchang City. According to the questionnaire system, SPSS software was used to analyze the factors influencing consumers' understanding of GMF, access to information, perception of advantages and disadvantages, purchase behavior and willingness, overall evaluation and trust of GMF. Using Mplus software to construct the structural equation model, to explore the relationship between purchase intention and four potential variables: cognition, perceived income, perceived risk and trust. It is concluded that perceived risk and perceived income are the most important factors affecting consumers' purchase intention. The main conclusions are as follows: (1) the cognitive level of GMF is limited, and the individual differences are obvious; (2) perceived income and perceived risk are the important factors that affect consumers' willingness to buy. (3) consumers do not trust the source of information, and there is information asymmetry. (4) consumers have a good prospect for the development of GM food, but need to strengthen supervision. In view of the above conclusions, the corresponding suggestions are put forward: (1) to strengthen the propaganda of science popularization, to improve consumers' cognition; (2) to strengthen the safety evaluation, to promote it in a timely and appropriate manner; (3) to standardize the channels of information dissemination, and to solve the information asymmetry; (4) strengthen policy guidance, perfect relevant laws and regulations, (5) increase investment, train national enterprises. The research on genetically modified food is mostly based on the transgenic technology itself, moral ethics and economic and political significance. This study takes the consumer as the perspective to understand its true feelings and needs. It can provide scientific basis for the government to formulate relevant management policies and for production operators to carry out commercial promotion, which is conducive to the healthy development of biotechnology industry.
【学位授予单位】：江西财经大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F126.1
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