中国基层政府审计微信传播及其影响力研究——基于江苏县级审计机关的调查数据

发布时间：2019-04-01 06:49

【摘要】：微信公众号已经成为受到最广泛欢迎的新媒体之一,也成为最具活力的信息传播形式。规范和实证相结合,对江苏省县级审计机关微信公众号的现状和传播影响力情况进行全面调查研究,并提出了提高江苏省县级审计机关微信公众号传播效能的建议,旨在揭示我国基层审计机关的微信公众号的利用规律和传播效果,为基层审计机关改善新媒体利用提供理论依据和经验数据。研究发现,我国县级审计机关微信公众号运用率低、公众关注度不够,传播影响力有限,普通县审计机关比县级市和县级区审计机关的开通率更高。开通率和影响力基本不受区域位置和经济发展水平的影响。文章的创新之处在于,首次对审计机关的微信传播进行了研究,填补了我国审计机关微信公众号研究领域的空白,开辟了新媒体传播研究的新领域。
[Abstract]:WeChat official account has become one of the most popular new media and the most dynamic form of information dissemination. Combining standardization and demonstration, this paper makes a comprehensive investigation and study on the current situation of WeChat official account of county-level audit institutions in Jiangsu Province and its influence on communication, and puts forward some suggestions to improve the dissemination efficiency of WeChat official accounts of county-level audit institutions in Jiangsu Province. The purpose of this paper is to reveal the rules and effects of using WeChat official accounts of grass-roots audit institutions in China, and to provide theoretical basis and empirical data for grass-roots audit institutions to improve the utilization of new media. It is found that the operation rate of WeChat official accounts of county-level audit institutions in China is low, the public attention is not enough, and the dissemination influence is limited, and the opening-up rate of audit institutions in common counties is higher than that in county-level cities and county-level districts. The opening rate and influence are basically not affected by the regional position and the level of economic development. The innovation of this paper is that the WeChat communication of audit institutions is studied for the first time, which fills the gap in the research field of WeChat official account of audit institutions in China, and opens up a new field of research on new media communication.
【作者单位】：南京审计大学国际审计学院;立信会计师事务所浙江分所;
【基金】：江苏高校哲学社科基金一般项目“政府审计信息公开对腐败监督的作用研究”(2015SJB188) 江苏高校优势学科建设工程一、二期项目成果(标识PAPD) 南京审计大学政府审计研究基金资助政府审计学院2016年首批政府审计研究课题“中国政府审计传播研究”(GAS161053) 国家社科基金一般项目“基于传播效果理论的审计结果公开对腐败治理的作用研究”(15BJY019)
【分类号】：F239.44

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