中国传媒产业分类管理研究

发布时间：2018-02-16 00:40

本文关键词： 分类管理三分开产权产权分类改革　出处：《湖南大学》2012年硕士论文　论文类型：学位论文

【摘要】：传媒业不同于一般行业，它的发展不仅关系到传媒经济发展，也关系到国家舆论安全。传媒业发展的关键在于传媒管理制度的优化和完善。本文从媒介的多重功能和属性出发，总结目前媒介管理的困境，提出必须实行媒介分类管理。从我国传媒业改革历程来看，我国对传媒业的管理事实上在逐步实行分类管理，但是仍存在问题，特别是现行的剥离转制，实际上是回到了“事业单位，企业化管理”的状态，分类管理不彻底，，出现了管理体制反复、产权不清等问题。作者认为，必须实行彻底的媒介分类管理制度，为传媒业的健康发展提供良好的制度保障。因此，笔者提出构建分类管理的基本目标，按照媒介组织、产权、形态、内容、人力资源五个方面设定管理目标和内容，媒介分类管理一方面可以彻底改变混乱的传媒管理体制，另一方面各类媒体承担不同功能，有利于媒介功能发挥。为了使我国传媒业健康发展，实行分类管理体制是必然趋势，就如何实现传媒管理目标，笔者设计了分类管理制度和方式，首先是宏观管理体系的构建，包括媒介组织改革、产权体系改革两部分，组织形式是媒介管理体系的基础，首先得从法律上明确我国媒介组织形式，分类管理体制改革的核心是产权问题，考虑到目前我国传媒业的现状，产权改革必须分步进行，笔者提出分三步进行，使传媒由国有传媒逐步转变到公司制。微观管理体系包括内容管理和媒介形态管理两个部分，二者可同步进行改革。总之，中国的传媒业要发展壮大，必须进行传媒管理体制的改革，笔者从我国传媒业现状出发，分析目前传媒业管理存在的问题，并提出了分类管理改革的目标和途径，期望对我国传媒的改革实践提供借鉴。
[Abstract]:The development of media industry is not only related to the development of media economy, but also to the security of national public opinion. The key to the development of media industry lies in the optimization and perfection of media management system. Based on the multi-functions and attributes of the media, this paper summarizes the predicament of media management at present, and puts forward the necessity of carrying out the classified management of the media. From the perspective of the reform course of the media industry in China, the management of the media industry in our country is in fact gradually implementing the classified management. However, there are still some problems, especially the current stripping system, which actually returns to the state of "institution, enterprise management", the classification management is not thorough, the management system is repeated, the property right is not clear, and so on. Therefore, the author puts forward the basic goal of constructing classified management, according to media organization, property right, form, content, etc. On the one hand, the media classified management can completely change the chaotic media management system, on the other hand, all kinds of media assume different functions, which is beneficial to the media function. In order to make the media industry develop healthily, it is an inevitable trend to carry out the classified management system. On how to realize the target of media management, the author designs the classified management system and ways, the first is the construction of the macro management system, including the reform of the media organization. The organizational form is the basis of the media management system. First of all, we must make clear the media organization form in our country from the legal point of view. The core of the classified management system reform is the property right problem, considering the present situation of the media industry in our country. The reform of property rights must be carried out step by step, and the author proposes that the media should be divided into three steps to make the media gradually change from state-owned media to corporate system. The micro management system includes two parts: content management and media form management, both of which can be reformed simultaneously. In short, in order to develop and strengthen the media industry in China, we must carry out the reform of the media management system. From the point of view of the present situation of the media industry in China, the author analyzes the problems existing in the management of the media industry at present, and puts forward the objectives and ways of the reform of the classified management. It is expected to provide reference for the reform practice of Chinese media.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G206-F

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