齐鲁动漫影视城项目效益评估研究

发布时间：2018-05-12 20:28

本文选题：项目效益评估 + 齐鲁动漫影视城　；参考：《中国海洋大学》2012年硕士论文

【摘要】：在经济全球化的今天,文化产业在国民经济发展中的地位日益提高,已成为许多国家经济的重要增长点,成为国家经济结构调整和社会可持续发展的原动力之一,成为世界各国经济贸易博弈的重要战场。纵观我国文化产业园的发展,可以发现：文化产业园发展势头猛,数量增加快,如曲阜明故城文化产业园、淄博齐文化生态产业园、聊城的水浒文化产业园、潍坊青州文化产业园、青岛创意100产业园等。发展文化产业园无疑是地方加快文化产业发展、提高本地区文化产业竞争力的一个捷径：同时对于增加就业,开辟旅游资源,改善当地的工作、生活和人文环境,促进整个地区经济社会的可持续发展都具有重要意义。目前,我国文化产业园建设总体处于发展初期,尚在摸索阶段,对产业园发展的规律认识还不够,暴露了一些问题：如一些地方一哄而上,相继建成了“动漫园区”、“游乐园区”、“影视产业基地”等一批文化产业园项目,然而,由于规划论证不充分,定位不准确,造成了产业化水平低,研发活力不强,效益不理想的局面。盲目投资、管理不善、盈利模式失效等因素在内的一系列原因,都将致使影视城在运营过程中遇到一些困难和挑战,同时也使我们反思建设的必要性与投资决策的科学性。本文对当地齐鲁动漫影视城的发展背景、区位环境、政策优势和文化优势等方面的汇总,通过成本效益分析法、定性与定量相结合等方法,对项目建设做了效益评估,包括经济效益、社会效益、生态效益等,以评估其是否具备必要性、可行性、合理性以及费用、效益进行评估。同时,对我国影视城项目建设的经验和目前存在的问题进行了总结,对于提高影视城项目投资效益、优化资源配置效率提出意见,对项目投资决策做出方向性指导,以期对项目的规划起到借鉴作用,提高其科学性和合理性。
[Abstract]:In today's economic globalization, the cultural industry has become an important growth point in the economy of many countries and one of the driving forces for the adjustment of the national economic structure and the sustainable development of the society, with the increasing status of the cultural industry in the development of the national economy. Become the world economic and trade game of an important battlefield. Looking at the development of the cultural industry park in China, we can find that the cultural industry park develops rapidly and the quantity increases rapidly, such as Qufu Ming old city cultural industry park, Zibo Qi cultural ecological industry park, Liaocheng Shuihu cultural industry park, Weifang Qingzhou Cultural Industry Park, Qingdao Creative 100 Industrial Park and so on. The development of cultural industrial parks is undoubtedly a shortcut for local governments to speed up the development of cultural industries and enhance the competitiveness of local cultural industries: at the same time, it is necessary to increase employment, open up tourism resources, and improve the local work, living and cultural environment. It is of great significance to promote the sustainable development of regional economy and society. At present, the construction of cultural industry park in our country is in the early stage of development, still in the stage of groping, the understanding of the law of the development of industry park is not enough, some problems have been exposed: for example, some places have built "animation park" one after another. "amusement park area", "film and television industry base" and other cultural industrial park projects, however, due to inadequate planning and demonstration, inaccurate positioning, resulting in a low level of industrialization, R & D vitality is not strong, the efficiency is not ideal. A series of reasons, such as blind investment, poor management and invalid profit mode, will lead to some difficulties and challenges in the course of operation of Film and Television City, and also make us reflect on the necessity of construction and the scientific nature of investment decision. This paper summarizes the development background, location environment, policy advantage and cultural advantage of Qilu animation and TV city, and evaluates the benefits of the project construction by means of cost-benefit analysis, qualitative and quantitative analysis and so on. It includes economic benefit, social benefit, ecological benefit and so on, to evaluate its necessity, feasibility, rationality, cost and benefit. At the same time, the paper summarizes the experience and existing problems in the construction of Chinese film and TV city projects, and puts forward some suggestions for improving the investment efficiency and optimizing the resource allocation efficiency of the project, and makes the directional guidance to the project investment decision. With a view to the planning of the project to play a reference role, improve its scientific and reasonable.
【学位授予单位】：中国海洋大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G124

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