贸易引力、社会嵌入与文化产品出口——来自中国与“一带一路”沿线国家的经验分析

发布时间：2018-05-15 22:28

本文选题：文化产品 + 文化产品出口　；参考：《广东财经大学学报》2017年04期

【摘要】：综合社会嵌入性理论与经典贸易引力模型理论,将贸易引力模型中的经济因素作为层一变量,将社会嵌入性理论中的认知、关系、结构、文化和政治嵌入作为层二变量,采用多层统计分析工具,运用2002年~2014年中国与27个"一带一路"沿线国家的文化贸易数据,实证分析影响中国文化产品出口的核心因素及作用路径。结果表明:中国与"一带一路"沿线国家的核心文化产品出口存在较大差异,且这种差异多由各国的社会嵌入性因素造成;GDP、贸易条件、科技应用水平以及认知、文化和结构嵌入对中国文化产品出口具有显著的直接影响,文化和结构嵌入对中国文化产品出口还兼具间接影响;文化嵌入会削弱GDP对文化贸易的正向影响,结构嵌入能增强GDP对文化贸易的正向影响、削弱科技应用水平对文化贸易的正向影响。因而推进"一带一路"发展战略,增强中国与"一带一路"沿线国家之间的文化交流与贸易往来,既要考虑经济因素,也要考虑社会嵌入性因素。
[Abstract]:Based on the theory of social embeddedness and the classical trade gravity model, the economic factors in the trade gravity model are taken as a layer variable, and the cognition, relation, structure, culture and political embedding in the social embeddedness theory are regarded as two layers variables. By using the multi-layer statistical analysis tool and the cultural trade data between China and 27 countries along the "Belt and Road" from 2002 to 2014, this paper empirically analyzes the core factors and action paths that affect the export of Chinese cultural products. The results show that there are great differences in the export of core cultural products between China and the countries along the "Belt and Road", and the differences are mostly caused by the social embeddedness of each country, including the terms of trade, the level of application of science and technology, and the cognition. Cultural and structural embedding has a significant direct impact on the export of Chinese cultural products, and cultural and structural embedding also has an indirect effect on the export of Chinese cultural products, and cultural embedding weakens the positive impact of GDP on cultural trade. Structural embedding can enhance the positive influence of GDP on cultural trade and weaken the positive influence of the level of science and technology application on cultural trade. Therefore, to promote the development strategy of "Belt and Road" and strengthen the cultural exchanges and trade exchanges between China and the countries along the "Belt and Road", we should not only consider the economic factors, but also the social embeddedness factors.
【作者单位】：海南大学经济与管理学院;
【基金】：国家自然科学基金面上项目(71473066)
【分类号】：F752.62;G124

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