台湾文创产业的发展及其向大陆延伸的趋势
发布时间：2018-07-22 17:19
【摘要】：近年以来,虽然受到国际金融危机严重冲击,但中国大陆和台湾两岸的投资及贸易发展仍然保持着良好的发展势头。根据相关网站的信息,仅2009至2010一年,大陆企业赴台投资已达50多家,金额为1.33亿美元。2010年上半年,两岸贸易额达819.1亿美元,同比上升55.9%；同期大陆批准台商投资项目1607个,实际使用台资14.2亿美元,同比上升41.7%,均已超过危机前2008年的同期水平。 事实证明,两岸关系的改善和发展给两岸同胞带来了实实在在的利益,也拓展了自身前进的道路。因此,两岸关系和平发展是正确的必由之路,必须坚定不移继续向前迈进,已经成为两岸的主流共识。 20世纪90年代末期,由于人力成本的提高,台湾的劳动密集型产业优势渐渐消失,特别是在世界迈入知识经济时代后,全球资金、人才、资源的流动以及快速工业化与都市化的趋势影响下,台湾的地方传统产业在国际市场的竞争力已每况愈下。为了发挥台湾有限资源的最大效益,创造新商机,振兴经济,维系世世代代居民的生存与福祉,2002年5月31日,台湾省“行政院”开始将文化创意产业发展列为“挑战2008：‘国家’发展重点计划(2002—2007)”的子计划,透过行政力量为文化创意产业营造发展环境,推动产业发展。其中,鼓励台湾厂商到大陆发展文创产业,通过两岸竞合开拓新的商机,已经成为台湾政府扶持台湾文创产业发展的一项重要政策。 对于两岸合作推动台湾文创产业发展,祖国大陆各界也已经形成共识。2010年9月,国台办副主任孙亚夫在“第九届辽宁台湾周”开幕式上指出,大陆将进一步大力鼓励台商投资,支援台资企业转型升级和产业转移；加快各产业尤其是新兴产业、金融等现代服务业以及科技领域的合作,全面提升两岸产业合作水平。 2012年9月10日,以大陆海协会会长陈云林为总团长,率海协会文创产业暨书画艺术交流团赴台进行文化交流。大陆文创业者、学者、园区负责人、知名书画艺术家等人随团赴台。大陆海协会会长,文化交流代表团团长陈云林与台湾海基会会长江丙坤呼吁两岸共同行动,保护和发扬中华古老文化。拳拳之心,溢于言表。 但是,由于意识形态的差异,两岸在合作推进文化创意产业发展的道路上还有许多政策障碍。例如,在市场准入方面,大陆还将台商视为“外资”,还未准许台商以内资进入大陆市场；影音书籍盗版的问题仍然严重,出版合约容易因政治因素改变,或于出版品审核过程中可能不予批准等等。 本论文希望能够借由两岸文创产业合作发展的大好时机,督促两岸各方打开思路,形成共识,优势互补,互利共赢,共同携手,在世界范围内打造出使中华文化创意产业大放异彩的一片天地!
[Abstract]:In recent years, despite the severe impact of the international financial crisis, the development of investment and trade between mainland China and Taiwan has maintained a good momentum of development. According to the relevant websites, from 2009 to 2010 alone, more than 50 mainland enterprises have invested in Taiwan, amounting to US $133 million. In the first half of 2010, the volume of cross-strait trade reached US $81.91 billion, up 55.995% from the same period last year. In the same period, the mainland approved 1,607 Taiwan investment projects. Actual use of Taiwan $1.42 billion, up 41.7 percent from the same period last year, has exceeded the level seen in 2008 before the crisis. Facts have proved that the improvement and development of cross-strait relations have brought tangible benefits to compatriots on both sides of the strait, and also expanded their own way forward. Therefore, the peaceful development of cross-strait relations is the only way to go, and we must unswervingly continue to move forward, which has become the mainstream consensus across the straits. In the late 1990s, due to the increase in human costs, Taiwan's advantages in labor-intensive industries are gradually disappearing. Especially after the world enters the era of knowledge economy, the movement of global funds, talents and resources, as well as the trend of rapid industrialization and urbanization, The competitiveness of Taiwan's local traditional industries in the international market has gone from bad to worse. In order to maximize the benefits of Taiwan's limited resources, create new business opportunities, revitalize the economy and maintain the survival and well-being of generations of residents, on 31 May 2002, The "Executive Yuan" of Taiwan Province began to list the development of cultural and creative industries as a sub-plan of the "Challenge 2008: 'National' Development key Plan (2002-2007). Through administrative power, it created a development environment for cultural and creative industries and promoted industrial development." Among them, encouraging Taiwan manufacturers to develop cultural creation industries in the mainland and exploring new business opportunities through cross-strait cooperation have become an important policy of the Taiwan government to support the development of Taiwan's cultural creation industry. Regarding the cooperation between the two sides of the strait to promote the development of Taiwan's cultural creation industry, various circles in the mainland have also reached a consensus. In September 2010, Sun Yafu, deputy director of the Taiwan Affairs Office of the State Council, pointed out at the opening ceremony of the "Ninth Liaoning Taiwan week" that the mainland would further encourage Taiwan businessmen to invest. Supporting the transformation and upgrading of Taiwan-funded enterprises and industrial transfer; speeding up cooperation in various industries, especially emerging industries, modern service industries, such as finance, and science and technology; and comprehensively enhancing the level of industrial cooperation between the two sides of the strait. On September 10, 2012, Chen Yunlin, president of mainland China Association for Relations across the Taiwan Strait, is the head of cultural exchange in Taiwan. Mainland language entrepreneurs, scholars, park leaders, famous painting and calligraphy artists and others accompanied the group to Taiwan. Chen Yunlin and Chiang Pin-kun, director of the mainland Association for Relations across the Taiwan Strait and head of the cultural exchange delegation, called on the two sides to work together to protect and promote the ancient Chinese culture. The heart of the fight is beyond words. However, due to ideological differences, there are still many policy obstacles on the road of promoting the development of cultural and creative industries. For example, in terms of market access, the mainland also regards Taiwanese businessmen as "foreign capital" and has not yet allowed Taiwanese businessmen to enter the mainland market with domestic capital. The problem of pirated films and audio-visual books is still serious, and publishing contracts can easily be changed because of political factors. Or in the publication audit process may not be approved, and so on. This paper hopes to take advantage of the great opportunity of industrial cooperation between the two sides of the Taiwan Strait, and urge all parties on both sides of the strait to open their minds, form a common understanding, complement each other with each other's advantages, and work together for mutual benefit and win-win cooperation. Create in the world to make the Chinese cultural and creative industries to shine a world of brilliance!
【学位授予单位】：南开大学
【学位级别】：博士
【学位授予年份】：2013
【分类号】：F719;G124
本文编号：2138189
[Abstract]:In recent years, despite the severe impact of the international financial crisis, the development of investment and trade between mainland China and Taiwan has maintained a good momentum of development. According to the relevant websites, from 2009 to 2010 alone, more than 50 mainland enterprises have invested in Taiwan, amounting to US $133 million. In the first half of 2010, the volume of cross-strait trade reached US $81.91 billion, up 55.995% from the same period last year. In the same period, the mainland approved 1,607 Taiwan investment projects. Actual use of Taiwan $1.42 billion, up 41.7 percent from the same period last year, has exceeded the level seen in 2008 before the crisis. Facts have proved that the improvement and development of cross-strait relations have brought tangible benefits to compatriots on both sides of the strait, and also expanded their own way forward. Therefore, the peaceful development of cross-strait relations is the only way to go, and we must unswervingly continue to move forward, which has become the mainstream consensus across the straits. In the late 1990s, due to the increase in human costs, Taiwan's advantages in labor-intensive industries are gradually disappearing. Especially after the world enters the era of knowledge economy, the movement of global funds, talents and resources, as well as the trend of rapid industrialization and urbanization, The competitiveness of Taiwan's local traditional industries in the international market has gone from bad to worse. In order to maximize the benefits of Taiwan's limited resources, create new business opportunities, revitalize the economy and maintain the survival and well-being of generations of residents, on 31 May 2002, The "Executive Yuan" of Taiwan Province began to list the development of cultural and creative industries as a sub-plan of the "Challenge 2008: 'National' Development key Plan (2002-2007). Through administrative power, it created a development environment for cultural and creative industries and promoted industrial development." Among them, encouraging Taiwan manufacturers to develop cultural creation industries in the mainland and exploring new business opportunities through cross-strait cooperation have become an important policy of the Taiwan government to support the development of Taiwan's cultural creation industry. Regarding the cooperation between the two sides of the strait to promote the development of Taiwan's cultural creation industry, various circles in the mainland have also reached a consensus. In September 2010, Sun Yafu, deputy director of the Taiwan Affairs Office of the State Council, pointed out at the opening ceremony of the "Ninth Liaoning Taiwan week" that the mainland would further encourage Taiwan businessmen to invest. Supporting the transformation and upgrading of Taiwan-funded enterprises and industrial transfer; speeding up cooperation in various industries, especially emerging industries, modern service industries, such as finance, and science and technology; and comprehensively enhancing the level of industrial cooperation between the two sides of the strait. On September 10, 2012, Chen Yunlin, president of mainland China Association for Relations across the Taiwan Strait, is the head of cultural exchange in Taiwan. Mainland language entrepreneurs, scholars, park leaders, famous painting and calligraphy artists and others accompanied the group to Taiwan. Chen Yunlin and Chiang Pin-kun, director of the mainland Association for Relations across the Taiwan Strait and head of the cultural exchange delegation, called on the two sides to work together to protect and promote the ancient Chinese culture. The heart of the fight is beyond words. However, due to ideological differences, there are still many policy obstacles on the road of promoting the development of cultural and creative industries. For example, in terms of market access, the mainland also regards Taiwanese businessmen as "foreign capital" and has not yet allowed Taiwanese businessmen to enter the mainland market with domestic capital. The problem of pirated films and audio-visual books is still serious, and publishing contracts can easily be changed because of political factors. Or in the publication audit process may not be approved, and so on. This paper hopes to take advantage of the great opportunity of industrial cooperation between the two sides of the Taiwan Strait, and urge all parties on both sides of the strait to open their minds, form a common understanding, complement each other with each other's advantages, and work together for mutual benefit and win-win cooperation. Create in the world to make the Chinese cultural and creative industries to shine a world of brilliance!
【学位授予单位】：南开大学
【学位级别】：博士
【学位授予年份】：2013
【分类号】：F719;G124
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，本文编号：2138189
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