文化消费的影响因素研究——以长三角地区为例

发布时间：2018-09-05 11:56

【摘要】：文化产业是现代服务业的重要构成,促进文化消费,推动文化产业发展,是当前中国构建现代产业体系的重要内容。中国经济最发达的长三角地区,其文化消费稳定增长,但城乡差距较大;且文化消费走势偏离钱纳里模式。基于长三角地区2004-2012年数据的实证研究表明,文化需求与文化消费存在着稳定的相关关系,文化传播和文化消费的相关关系呈现出稳定和强度有限的特征。长三角地区文化消费基本符合钱纳里的研究结论,但在具体路径上与欧美国家存在差异。增加文化消费、发展文化产业可以从如下几个方面入手:推动文化事业单位分类改革、对文化企业国有资产的管理从"管资产"过渡到"管资本"、积极发展混合所有制经济、建立现代企业制度。
[Abstract]:Cultural industry is an important component of modern service industry. To promote cultural consumption and promote the development of cultural industry is the important content of constructing modern industrial system in China. In the Yangtze River Delta region with the most developed economy, the cultural consumption increases steadily, but the gap between urban and rural areas is large, and the trend of cultural consumption deviates from the Chennari model. An empirical study based on the data from 2004 to 2012 in the Yangtze River Delta shows that there is a stable correlation between cultural demand and cultural consumption, and the correlation between cultural communication and cultural consumption shows the characteristics of stability and limited intensity. The cultural consumption in Yangtze River Delta basically accords with Chennari's conclusion, but it is different from that in Europe and America. To increase cultural consumption, we can start with the following aspects: promoting the classification reform of cultural institutions, transforming the management of state-owned assets of cultural enterprises from "managing assets" to "managing capital", and actively developing the mixed ownership economy. Establish a modern enterprise system.
【作者单位】：南京大学长江三角洲经济社会发展研究中心;南京大学经济学院;
【分类号】：G124

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