随机需求下的交货期和质量关联定价决策

发布时间：2018-01-10 15:18

本文关键词：随机需求下的交货期和质量关联定价决策　出处：《计算机集成制造系统》2016年07期 　论文类型：期刊论文

【摘要】：为了及时、高效地满足客户需求,通过构建客户化的动态关联定价模型研究企业效用的最优化问题,利用各个因素的对比分析指导企业的生产决策。结果表明,在市场需求不确定性的情况下,存在产品价格、交货期和质量的最优组合,使企业达到优化定价策略、提高交货准时性和降低运作成本的目标。将产品交货期和质量因素融入定价模型中并进行一系列敏感性分析,通过在数值算例中引入不同区间的影响因子,说明不同因素的影响水平,表明该研究对客户化生产环境下的关联定价决策问题具有重要的指导意义。
[Abstract]:In order to meet the needs of customers in time and efficiently, the optimization problem of enterprise utility is studied by constructing a customized dynamic association pricing model, and the comparative analysis of various factors is used to guide the production decisions of enterprises. In the case of uncertain market demand, there is an optimal combination of product price, delivery date and quality, which makes the enterprise achieve the optimal pricing strategy. In order to improve the timeliness of delivery and reduce the operating cost, the factors of product delivery time and quality are incorporated into the pricing model and a series of sensitivity analysis is carried out, and the influence factors of different intervals are introduced in numerical examples. The influence level of different factors is explained and it is shown that this study has important guiding significance for the decision making of association pricing in the custom-made production environment.
【作者单位】：南京理工大学经济管理学院;
【基金】：教育部博士点基金资助项目(20133219110033);教育部人文社会科学研究规划基金资助项目(15YJA630087) 江苏省研究生科研创新计划资助项目(KYLX15_0388) 国家自然科学基金资助项目(71271115)~~
【分类号】：F274
【正文快照】： 0引言产品的市场策略受多种因素影响,随着市场竞争的加剧和客户个性化需求的提高,如何及时高效、保质保量并以低廉的价格满足客户需求,成为企业经营的重要目标。订单处理的及时性一直是衡量企业竞争能力强弱的重要指标,准时生产(Just inTime,JIT)、精益生产(Lean Production,L

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