企业与顾客共创价值对员工组织承诺作用研究

发布时间：2018-01-24 12:13

本文关键词： 共创价值社会互动组织承诺情感融合　出处：《华东经济管理》2016年01期 　论文类型：期刊论文

【摘要】：文章结合社会心理学的互动理论,将企业员工与顾客的共创价值活动分为情景活化、人际互动和仪式互动三个维度,并以员工与顾客互动所形成的情感融合为纽带,分析共创价值影响员工组织承诺的机制。同时,将健身俱乐部作为实证调研对象,结合因子和回归分析法验证理论假设。理论和实证研究表明,员工与顾客的共创价值活动影响员工的情感融合及组织承诺,并且情感融合在共创价值活动与组织承诺中又起到中介作用。本研究除了扩展共创价值的研究领域外,分析和验证的共创价值对组织承诺的影响机制也为企业培育员工组织承诺提供了新的视角和举措。
[Abstract]:Based on the interaction theory of social psychology, this paper divides the value creation activities between employees and customers into three dimensions: scene activation, interpersonal interaction and ritual interaction. And based on the emotional fusion formed by the interaction between employees and customers, this paper analyzes the mechanism of creating value that affects employee organizational commitment. At the same time, the fitness club is taken as the empirical research object. Combination of factors and regression analysis to verify the theoretical hypothesis. Theoretical and empirical studies show that employee and customer value creation activities affect employee emotional integration and organizational commitment. And emotional fusion plays an intermediary role in creating value activities and organizational commitment. The analysis and verification of the impact mechanism of value creation on organizational commitment also provides a new perspective and measures for enterprises to cultivate employee organizational commitment.
【作者单位】：华侨大学工商管理学院;上海财经大学国际工商管理学院;
【基金】：教育部人文社会科学研究青年基金项目(12YJC630190)
【分类号】：F272.92
【正文快照】： 传统价值观认为,企业与消费者是对立关系,前者是价值的创造者,后者是价值的使用和消费者。不过,在经济社会发展过程中,学者们发现这种传统的价值观并不能完全解释实际中广泛存在的价值创造现象,在现实生活中,消费者会与企业一起在消费过程中共同创造价值。共创价值自从Prahala

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