KY公司全球服务供应链资源管理案例研究

发布时间：2018-01-24 21:58

本文关键词： 国有物流企业服务供应链资源管理竞争优势　出处：《北京交通大学》2017年硕士论文　论文类型：学位论文

【摘要】：随着国家“一带一路”战略的推进及国企改革的不断深化,国有物流企业的合并重组成为影响行业的大事件,针对各个层级的公司资源整合工作都在按照计划有条不紊的进行。以KY公司为代表的国有物流企业在这种改革背景下,如何进行资源整合优化配置从而形成自己的企业竞争力,并在国有企业集团树立自己的企业定位成为企业经营难题。当前商业模式转型受到互联网发展的影响,深入了解客户需求并打造个性化服务体系已经成为商业服务发展的必然趋势。但是目前己有的服务供应链研究多集中在功能性的资源分类及职能部门间的协同关系方面,本文则结合商业模式发展背景,聚焦客户需求特点进行资源协同的研究和探索。通过选取KY公司作为案例,重点分析KY公司运营中的事例,对不同需求特点的客户所采用的资源优化配置方案进行分析和论证。研究目的是为了弄清:企业如何整合自己的供应链资源打造出具有竞争优势的服务供应链产品?基于以上核心问题,本文探索发掘企业如何总结运营经验,形成自身的高质量服务供应链产品及资源整合能力从而形成可持续竞争力。通过对KY公司中的两种案例事件的调查研究发现如下运营特点:(1)公司业务开展始终围绕企业经营战略及市场经营战略进行;(2)全球服务供应链运营模式体现了企业资源运营的手段(3)以需求特点分析为引导的需求匹配是全球服务供应链资源管理的关键点,而围绕公司核心能力建设进行网络化、集约化的多渠道资源整合是进行供需匹配的有效途径。(4)在资源管理方面,战略目标的稳定性,运营团队的专业性是提升管理效率的有力保证,也是实现企业可持续竞争优势的有力支撑。在国企改革的背景下对国有物流企业进行研究,发现如下具有创新意义的研究结果:(1)揭示了经营国际运输代理业务的国有物流企业所具有的企业资源优势和资源管理策略;(2)梳理企业资源整合与企业自身核心能力建设的相互关系。在案例研究中我们发现:在企业竞争优势的塑造及企业资源整合升级的过程中,公司运营特点的分析及目标客户定位十分重要。从目标客户的服务需求特征及企业经营资源出发,制定全球服务供应链的资源整合方案才会在资源配置方向上取得导向性的成果并发挥资源本身的最大优势,从而完成企业战略经营的目标。这些发现对于国有企业及同类型企业具有一定的借鉴意义。
[Abstract]:With the promotion of the national "Belt and Road" strategy and the deepening of the reform of state-owned enterprises, the merger and reorganization of state-owned logistics enterprises has become a major event affecting the industry. According to various levels of corporate resources integration work is in accordance with the plan orderly. KY company as the representative of state-owned logistics enterprises in this context of reform. How to integrate and optimize the allocation of resources in order to form their own competitiveness and establish their own enterprise positioning in state-owned enterprise groups has become a business problem. The current business model transformation is affected by the development of the Internet. It has become an inevitable trend for the development of commercial services to deeply understand customer needs and create personalized service systems. However, the existing research on service supply chain focuses on the functional classification of resources and coordination between functional departments. The department. Based on the background of business model development, this paper focuses on the characteristics of customer needs to study and explore the resource coordination. Through selecting KY company as a case, this paper focuses on the case of KY company operation. The purpose of this study is to analyze and demonstrate the optimal allocation of resources adopted by customers with different requirements. The purpose of the study is to find out:. How do enterprises integrate their supply chain resources to create competitive service supply chain products? Based on the above core issues, this paper explores how to sum up the operation experience of enterprises. Form its own ability to integrate high quality service supply chain products and resources to form sustainable competitiveness. Through the investigation of two cases in KY Company, we found the following operational characteristics: 1: 1). The development of the company's business always revolves around the enterprise management strategy and the market management strategy; (2) the global service supply chain (GSC) is the key point of the resource management of the global service supply chain (GSC), which embodies the means of the enterprise resource operation. (3) the demand matching guided by the demand characteristic analysis is the key point of the global service supply chain resource management. And around the company core capacity building network, intensive multi-channel integration of resources is an effective way to match supply and demand. 4) in terms of resource management, the stability of strategic objectives. The professionalism of the operation team is not only the powerful guarantee to improve the management efficiency, but also the strong support to realize the sustainable competitive advantage of the enterprise. Under the background of the state-owned enterprise reform, this paper studies the state-owned logistics enterprises. It is found that the following innovative research results: 1) reveal the resource advantages and resource management strategies of state-owned logistics enterprises engaged in international transportation agency business; (2) combing the relationship between enterprise resource integration and enterprise core competence construction. In the case study, we find that: in the process of enterprise competitive advantage molding and enterprise resources integration and upgrading. It is very important to analyze the operation characteristics of the company and to locate the target customers. From the characteristics of the service demand of the target customers and the management resources of the enterprises. Only by developing the resource integration scheme of the global service supply chain can we obtain the oriented results in the direction of resource allocation and give full play to the greatest advantage of the resources themselves. These findings have some reference significance for state-owned enterprises and the same type of enterprises.
【学位授予单位】：北京交通大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F274;F259.23

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