Y制药公司技术并购协同策略研究

发布时间：2018-01-28 13:30

本文关键词： 技术并购协同效应并购资源并购能力协同策略　出处：《浙江理工大学》2017年硕士论文　论文类型：学位论文

【摘要】：技术并购案例每年发生很多起,但是最终技术落地获得盈利结果的比例很低。决定技术并购绩效的关键是发挥协同效应。药品创新研发投资巨大,技术失败风险也大,因此新药研发成为Y制药公司和其他众多企业面临的难题,技术并购成为解决这一问题的高效选择。然而技术并购失败风险高,在各个方面难以做到深度的匹配吸收,没有能够达到良好的并购衡量绩效,从而导致并购不能取得实质的成功。以往的技术并购效果的阶段性评估也缺乏机理分析,对技术并购的协同效应也缺乏深入分析。本文深入分析Y制药公司并购后在技术并购资源与技术并购能力方面所采取的协同策略,在如何提高技术并购成功率的关键因素上展开探讨,研究购买新技术后结合自身企业优势发挥出良好经济效益和市场前景的发生机制,得出协同效应策略在确保技术并购成功中发挥关键作用。从协同效应形成机制模型确定出在不同环节产生协同效应的关键把控因素,对实际应用协同效应的具体策略进行了探讨。并以Y制药公司为例进行案例分析,以其并购H公司5年来在围绕技术协同的各个方面协同应用策略情况进行讨论分析,经过内外环境对比分析、营销数据研究、第三方市场数据研究,看到Y制药企业经过应用多重协同策略,使销售额与市场占有率逐年提升,充分说明实施协同效应能够保证良好的并购绩效。所以得出结论:技术互补创新是协同效应的基础性成果,知识整合共享能够提高专业水平和管理水平,文化融合再建能够提高品牌影响力和团队驱动力,研发整合创新是提高并购执行能力的关键,营销整合创新促进新技术转化为产品的综合竞争力,财务服务创新能够提高资源的最大化利用;总而言之,协同效应策略在各个环节的有效达成是技术并购成功的主要作用,协同效应的阶段性盈利绩效衡量是技术并购成果的评价标准,资源整合管理的把控落实确保了技术协同效应的发挥。
[Abstract]:Technology M & A cases occur a lot every year, but the proportion of the final technology landing to gain profit is very low. The key to determine the performance of technology M & A is to play a synergistic effect. Drug innovation and R & D investment is huge. The risk of technological failure is also large, so R & D of new drugs has become a difficult problem faced by Y Pharmaceutical Company and many other enterprises. Technology M & A has become an efficient choice to solve this problem. However, the risk of failure of technological merger and acquisition is high. In all aspects, it is difficult to achieve the depth of matching absorption, has not been able to achieve good M & A performance. As a result, mergers and acquisitions can not achieve substantial success. The previous periodic evaluation of the effect of technology mergers and acquisitions is also lack of mechanism analysis. The synergy effect of technology M & A is also lack of in-depth analysis. This paper deeply analyzes the synergy strategy adopted by Y pharmaceutical company in technology M & A resources and technology M & A ability after M & A. How to improve the success rate of technology mergers and acquisitions on the key factors to explore the purchase of new technology combined with the advantages of their own enterprises to play a good economic benefits and market prospects of the occurrence mechanism. The synergetic effect strategy plays a key role in ensuring the success of technology merger and acquisition. The key control factors of synergy effect in different links are determined from the mechanism model of synergistic effect formation. The specific strategies for the practical application of synergistic effect are discussed, and a case study of Y Pharmaceutical Company is given. According to its merger and acquisition of H Company in the past five years around the various aspects of technology coordination strategy for discussion and analysis, through the internal and external environment comparative analysis, marketing data research, third party market data research. It can be seen that through the application of multiple cooperative strategies, Y pharmaceutical enterprises increase their sales volume and market share year by year. Fully explain that the implementation of synergy can ensure good M & A performance. So the conclusion is: technology complementary innovation is the basic achievement of synergy, knowledge integration and sharing can improve the professional level and management level. Cultural integration and reconstruction can improve brand influence and team driving force, R & D integration innovation is the key to improve the ability of M & A implementation, and marketing integration innovation can promote the transformation of new technology into comprehensive competitiveness of products. Financial service innovation can improve the maximum utilization of resources; In a word, the effective achievement of synergetic effect strategy is the main function of the success of technology merger and acquisition, and the evaluation standard of technology merger achievement is the periodic profit performance measurement of synergy effect. The control and implementation of integrated resource management ensures the exertion of technical synergy.
【学位授予单位】：浙江理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F271;F426.72

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