Z食品公司跨境电子商务问题研究

发布时间：2018-05-14 02:13

本文选题：跨境电子商务 + 食品公司　；参考：《东北石油大学》2017年硕士论文

【摘要】：随着经济全球化和信息技术的高速发展,电子商务在全球范围内蓬勃发展,并且在各国的经济发展中占据越来越重要的位置。跨境电子商务(以下简称跨境电商)正在成为对外贸易的主力军。我们国家跨境电商发展势头日益强劲,越来越多行业领域通过跨境电商完成贸易业务。而食品行业由于其方便、快速等特点在与跨境电商结合发展的催化作用下,呈现迅猛之势。本文以Z食品公司为研究对象,对其跨境电商发展中存在的问题进行分析、研究,并针对这些问题提出切实可行的理论依据,为该企业跨境电商发展提供借鉴。本文首先对跨境电商理论进行概述,阐述我国跨境电子商务的概念、分类、特点、产业链及我国出口跨境电子商务的主要运营模式;然后从出口国家、企业地域分布和商品种类分析我国跨境电子商务的发展现状和发展趋势;简要介绍Z食品公司、Z食品公司产品及Z食品公司运营中心组织架构,说明跨境电商对Z食品公司的积极影响。采取访谈和问卷调查的方法对Z食品公司跨境电子商务存在的问题进行调查研究,得出Z食品公司跨境电子商务存在对跨境电商发展意识不强、基础建设不够扎实、产品竞争力不足、网络化程度低、缺乏企业核心竞争力和物流产业发展滞后六个方面的问题。最后,从提升企业管理人员跨境电商意识、强化企业基础建设、提升企业产品竞争力、全力打造网络平台、增强企业核心竞争力和完善配套服务设施建设六个方面提出发展对策。
[Abstract]:With the rapid development of economic globalization and information technology, electronic commerce is booming in the global scope, and occupies a more and more important position in the economic development of various countries. Cross-border e-commerce (hereinafter referred to as cross-border e-commerce) is becoming the main force of foreign trade. Our country is growing stronger in cross-border e-commerce, with more and more sectors doing business through cross-border ecommerce. Because of its convenience and rapidness, the food industry shows a rapid trend under the catalysis of the development of cross-border ecommerce. This paper takes Z Food Company as the research object, analyzes and studies the problems existing in the development of cross-border e-commerce, and puts forward a practical theoretical basis for the development of cross-border e-commerce for this enterprise. This paper first summarizes the theory of cross-border e-commerce, expounds the concept, classification, characteristics, industrial chain and the main mode of operation of cross-border e-commerce in China. This paper analyzes the present situation and development trend of cross-border e-commerce in China, introduces the products of Z food company and the organization structure of Z food company operation center. It shows the positive influence of cross-border ecommerce on Z food company. By using the method of interview and questionnaire, this paper investigates and studies the problems existing in the cross-border e-commerce of Z food company, and draws the conclusion that the cross-border e-commerce of Z food company has not strong awareness of the development of cross-border e-commerce, and its infrastructure is not solid enough. Product competitiveness is insufficient, network degree is low, lack of enterprise core competence and logistics industry development lag six aspects of problems. Finally, from raising the awareness of cross-border e-commerce among enterprise managers, strengthening enterprise infrastructure, enhancing the competitiveness of enterprises' products, and making every effort to build a network platform, To strengthen the core competitiveness of enterprises and improve the construction of supporting services and facilities six aspects of development countermeasures.
【学位授予单位】：东北石油大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F724.6;F274;F426.82

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