SGS（中国）的多元化战略研究

发布时间：2018-05-14 09:15

本文选题：检验认证 + 多元化战略　；参考：《广东外语外贸大学》2017年硕士论文

【摘要】：SGS(中国)是SGS集团和中国标准技术开发有限公司合资的一家第三方检验机构,主要提供检验、测试和认证服务。中国进出口贸易和社会质量安全意识的提高发展极大地促进了第三方检验认证行业在中国市场的发展,其在全球经济一体化的发展中有着不可或缺的角色,特别是在国际经贸往来中担负着在消除贸易壁垒,保障质量安全,提升环境意识,维护国际经济秩序等方面起着重要的作用,因此受到了各国政府的高度重视。本文以SGS(中国)为例,结合国内外多元化战略和其它相关理论的研究成果,对SGS(中国)的多元化战略进行研究,为其多元化经营提供优化方案,提升机构的可持续发展和市场竞争能力。本文可分为三个部分,第一部分是绪论,主要介绍论文选题的背景和意义,思路和方法。第二部分是文献综述,介绍多元化战略的相关理论。第三部分是案例主体部分,主要对案例的背景,行业的发展情况,多元化战略经营的现状,特别是多元化战略问题演变过程进行描述。结合相关国内外理论和SWOT分析工具,对案例企业多元化战略的进行多元化动因和问题的根本原因分析。并针对问题提出SGS(中国)多元化战略发展的优化方案与实施方法,从而得出本文的结论关于结合机构自身的核心能力进行有效的多元化经营,并能给其它中国第三方机构多元化战略发展的一些建议和启示。
[Abstract]:SGS (China) is a joint venture between SGS Group and China Standard Technology Development Co., Ltd. to provide inspection, testing and certification services. The development of China's import and export trade and the awareness of social quality and safety has greatly promoted the development of third-party inspection and certification industry in the Chinese market, which plays an indispensable role in the development of global economic integration. Especially in the international economic and trade exchanges, it plays an important role in removing trade barriers, ensuring quality and safety, promoting environmental awareness, and maintaining international economic order. Taking SGS (China) as an example, this paper studies the diversification strategy of SGS (China) by combining the research results of domestic and foreign diversification strategies and other relevant theories, in order to provide an optimized scheme for its diversification. To enhance the sustainable development and market competitiveness of the organization. This paper can be divided into three parts, the first part is an introduction, mainly introduces the background and significance, ideas and methods. The second part is a literature review, introducing the relevant theory of diversification strategy. The third part is the main part of the case, mainly describes the background of the case, the development of the industry, the status quo of diversification strategy management, especially the evolution process of diversification strategy. Combined with relevant domestic and foreign theories and SWOT analysis tools, this paper analyzes the causes of diversification and the root causes of the problems. The optimization scheme and implementation method of SGS-China diversification strategy development are put forward, and the conclusion of this paper is to carry on effective diversification management in combination with the core competence of the organization itself. And can give other Chinese third-party organization diversification strategy development some suggestions and enlightenment.
【学位授予单位】：广东外语外贸大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F203;F272

【参考文献】