基于财务视角的企业竞争战略识别与检验——以华东地区汽车行业上市公司为例

发布时间：2018-05-14 13:26

本文选题：竞争战略 + Palepu假设　；参考：《华东经济管理》2017年02期

【摘要】：文章采用竞争战略识别的Palepu假设,构造了改进的Palepu战略识别财务指标体系,运用经营资产周转率和经营性营业利润率识别指标,提出公司时间序列数据的两阶段战略识别方法,对2007-2015年我国华东地区汽车制造上市公司样本进行战略识别和分类,导出四种竞争战略的分组并考察公司战略变迁趋势,并对结果进行了实证检验。在此基础上,分别从管理费用和销售费用、研发与技术创新、资产规模等方面提出符合主流观点的假设,引入logit回归模型,考察了不同竞争战略的一般延展性特征。识别检验结果支持了识别的多数公司的战略,验证了战略识别方法和结论的有效性。logit回归结果很好地支持了文章提出的多数假设,但不支持成本领先公司不如差异化公司重视研发创新投入的主流观点,显示创新型成本领先战略的存在。
[Abstract]:Based on the Palepu hypothesis of competitive strategy recognition, this paper constructs an improved financial index system for Palepu strategic identification. By using the operating assets turnover and operating profit rate, a two-stage strategy identification method for time series data is proposed. This paper identifies and classifies the samples of automobile manufacturing listed companies in East China from 2007 to 2015, deduces the groups of four competitive strategies and investigates the changing trend of company strategy, and makes an empirical test on the results. On this basis, this paper puts forward the hypothesis which accords with the mainstream view from the aspects of management expenses and sales expenses, R & D and technological innovation, and asset size, respectively, and introduces logit regression model to investigate the general ductility characteristics of different competitive strategies. The results of the identification test support the strategy of most identified companies, and verify the effectiveness of the strategic identification methods and conclusions. Logit regression results support most of the hypotheses proposed in this paper. However, it does not support the mainstream view that cost leading companies pay more attention to R & D innovation investment than differentiated companies, indicating the existence of innovative cost leading strategy.
【作者单位】：南京航空航天大学经济与管理学院;南京航空航天大学宣传部;
【基金】：国家社会科学基金项目(15BGL056) 江苏高校哲学社会科学研究重点项目(2015ZDIXM008) 中央高校基本科研业务费专项资金项目(NP2015302)
【分类号】：F272

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