基于顾客知识转移视角的企业创新绩效产生机制研究——以小米公司为例

发布时间：2018-05-17 16:47

  本文选题：知识转移 + 转移意愿　； 参考：《企业经济》2017年09期

【摘要】：顾客知识资源已成为提高企业创新能力的重要来源。为打开企业通过顾客知识转移促进企业创新绩效这一过程黑箱,通过对小米公司的案例研究发现:转移意愿是促使顾客知识转移的重要前提;顾客知识转移经历了一个动态演进过程,在探索阶段顾客通过平台通道直接与企业进行知识交流与共享以形成知识转移,而在发展和成熟阶段则是通过构建知识网络并从中吸收知识,进而再通过平台通道进行知识转移;组织治理机制相应经历了从仅有的信任、保障机制到文化机制构建和完善的演化。最后,本文为助力传统企业转型升级提出打通转移通道、开发顾客知识,拓宽转移通道、注重内容战略,构建文化纽带、驱动知识转移等管理启示。
[Abstract]:Customer knowledge resource has become an important source to improve the innovation ability of enterprises. In order to open up the black box of enterprise innovation performance through customer knowledge transfer, the case study of Xiaomi Company shows that: transfer intention is an important prerequisite to promote customer knowledge transfer; Customer knowledge transfer has undergone a dynamic evolution process. In the exploration stage, customers directly communicate and share knowledge with enterprises through the platform channel to form knowledge transfer. In the stage of development and maturity, knowledge transfer is carried out through constructing knowledge network and absorbing knowledge from it, and then knowledge transfer through platform channel. The mechanism of organization governance has experienced only trust. The evolution from safeguard mechanism to cultural mechanism. Finally, this paper puts forward some management revelations, such as opening up transfer channels, developing customer knowledge, widening transfer channels, paying attention to content strategy, constructing cultural ties and driving knowledge transfer for helping traditional enterprises to transform and upgrade.
【作者单位】： 南京工业大学经济与管理学院;
【基金】：国家社会科学基金项目“国家创新视角下的‘中国式企业创新’现象、特征及其牵引机制研究”(项目编号:14BGL068)
【分类号】：F273.1;F426.63
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本文编号：1902112