中国企业在拉美投资的效果研究

发布时间：2018-05-18 09:06

本文选题：拉美 + 企业　；参考：《外交学院》2017年硕士论文

【摘要】：自2010年以来,中国企业对拉美地区的直接投资大幅增加,巴西、秘鲁、阿根廷等国进入中国海外主要投资国之列。据中国国家统计局公布的数据,2014年我国对拉丁美洲直接投资105.4739亿美元,占中国海外投资净额的8.6%。可以说,拉美已经成为中国实施“走出去”战略的重要地区。然而,许多中资企业在拉美的投资效果却不甚理想。不少中国企业落户拉美之后水土不服,面临严峻挑战,比如中国首都钢铁集团在秘鲁投资遇到的最大问题就是罢工。华为公司是众多在拉美投资的中国企业中的翘楚。经过近20年深耕拉美市场,华为品牌知名度在拉丁美洲已达到65%。其成功的经验,如以客户为中心、本土化运营、保持核心技术优势、遵守法律、贴近政府等运营模式和理念值得很多在拉美投资的中资企业学习和借鉴。此外,通过对墨西哥《经济学家报》、秘鲁《商报》等多家拉美主流报刊的分析和研究,可以看出大多数拉美国家对中国企业投资拉美持积极肯定的态度。由于拉美和中国在政治背景和法制规则上存在很大差异,对于想要走进拉美的中国企业来讲,不仅要了解拉美当地的语言文化和商业习惯,还要注重与拉美国家的互利共赢,进一步推动投资结构的多元化并在环境保护等领域承担更多的社会责任。从我国自身来讲,要大力加强政府、企业、学术之间的多种资源的进一步整合,要努力发挥政府和智库的优势,从而为中国企业“走出去”提供强有力的智力和政策支持。唯有如此,中国企业才能在拉美赢得长足发展。
[Abstract]:Direct investment by Chinese companies in Latin America has increased sharply since 2010, with Brazil, Peru and Argentina among the leading overseas investors. China's direct investment in Latin America was $10.54739 billion in 2014, accounting for 8.6 percent of China's net overseas investment, according to data released by China's National Bureau of Statistics. It can be said that Latin America has become an important region for China to implement the "going out" strategy. However, many Chinese investment in Latin America is not very good results. Many Chinese companies have faced tough challenges since they settled in Latin America, such as the strike, the biggest problem for Chinese steel groups investing in Peru. Huawei is one of many Chinese companies investing in Latin America. After nearly 20 years of deep cultivation of the Latin American market, Huawei brand awareness in Latin America has reached 65. Its successful experience, such as customer-centered, local operation, maintaining the core technological advantages, abiding by the law, and close to the government, is worthy of many Chinese enterprises investing in Latin America to learn and learn from. In addition, through the analysis and study of many major Latin American newspapers such as the Mexican Economist and the Peruvian newspaper, we can see that most Latin American countries have a positive attitude towards Chinese enterprises investing in Latin America. Because Latin America and China have very different political backgrounds and legal rules, for Chinese enterprises who want to enter Latin America, they should not only understand the local language, culture and business habits of Latin America, but also pay attention to mutual benefit and win-win situation with Latin American countries. Further promote diversification of investment structure and assume more social responsibility in areas such as environmental protection. As far as our country is concerned, it is necessary to strengthen the further integration of various resources among the government, enterprises and academics, to exert the advantages of the government and think tank, and to provide strong intellectual and policy support for Chinese enterprises to "go out". Only in this way can Chinese companies gain considerable growth in Latin America.
【学位授予单位】：外交学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F279.2;F125

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